Pace Insights/Angie Porow

Angie Porow

Treasure hunting for insights is what I do daily as a Digital Strategist. Naturally fueled by curiosity and a heart for consumer engagement, I often look for the nuances and behavioral patterns that can be often overlooked. When I’m not searching for insight gold at Pace (or people watching for sport), I can be found hunting for hidden treasures and playing pirates with my four-year old son and my husband. While my family is not native to North Carolina, we do love to call it home!


Online Content Analysis Is the New SWOT

Based on the dynamics of today’s consumer-oriented marketplace, is SWOT the most suitable tool? Or is an online content analysis more effective? Let's explore.

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