Pace Insights/Nicole Martin
I am a Director of Digital Strategy by day, and a supermom by night! I am a proud Elon University graduate with over 13 years of experience on both sides of the fence, working in corporate and agency settings. At Pace, I work to maximize online visibility, plan and create efficiencies for digital marketing strategies, and increase the volume of qualified visitors to the sites of many of our top clients. When not working, I enjoy all thing active and outdoors. I love to run, bike, kayak, hike, participate in triathlons, and play a good game of basketball in the driveway. My husband and I are raising two kids and a German Shepherd.
Evaluating Success: Key Performance Questions to Ask Yourself
All good analytics start with great questions. To help you improve your digital marketing efforts, here are some of my top key performance questions (KPQs).
Optimize Your Site’s Content Experience with Segmentation and Personalization
Creating a custom content experience is easier than ever and while segmentation is a great start, we should all aim to optimize sites through personalization.
Content Optimization: Making Your Website Most Effective
In our latest Pace whitepaper we break down the five core competencies we prioritize within digital optimization to measure and improve digital strategy on a continual basis.
21 Automated Email Campaign Ideas to Boost Loyalty, Engagement and Sales
As with all marketing programs, whether your goals are awareness, engagement and/or conversion, it’s important to make sure you’re working smart and not hard.