Where the right-brained and the left-brained make great content a no-brainer.
A lot goes into getting the right content to the right audience, and we have the right tools to get it done—from discovery and research to testing and optimization. Let us show you everything we can do for you.
Discovery and Research
We get obsessed—with you! You tell us about your needs, and we assemble a little content intelligence, where we gather and validate insights about you and companies like you. What are your objectives, and how can content help you achieve them?
This is where we come up with your game plan. Now that we know who you are and who your audiences are, we can ideate on your story: What do you have the authority to say that no one else does? What’s the best way to tell your story? What are the best channels? When do you tell your story? How and how often?
This is where our storytellers get to work, creating not just great stories, but stories (and social posts, infographics, videos, web designs, print materials, you name it) that your customers want. These stories drive them to you—to visit you (virtually and in real life), to trust your brand and to purchase from you.
Now your stories are out there. The truth is, your content is the core of every great conversation. Activation makes that conversation relevant. So we boost that content with SEO optimization, social (and paid social) posts and email campaigns. We find influencers who can help bring new audiences to your brand. We use the insights we’ve gathered to get you to the right channels, for a truer, deeper connection with your audience.
Then, we relentlessly monitor how we’re doing. Our in-house analytics team asks: How easily are audiences finding your content? How long do they stay? Do they tell their friends about you? Is the content driving them to purchase? And, most important, are these results continuing to improve?
Testing and Optimization
Part of continuing to do better is testing and analyzing to see what works. Will audiences respond better when we do A or B? We’re constantly working to make your content as successful as possible, and we keep you informed every step of the way.