We share a little of what we’ve learned along the way.
Content Optimization: Making Your Website Most Effective
Content marketing naturally emphasizes high-quality creative content and all that goes into producing it. But the work of providing consumers with a great content experience extends far beyond the content launch. Content is a valuable business asset that should be reviewed, revised, and optimized over its entire life cycle, maximizing its return on investment (ROI).
Don’t Leave Them Hanging! Mapping Content to the Entire Customer Journey
It’s that time of year again… yep, today is the first day of Content Marketing World 2016, and Pace is attending! This year, we're is hosting a Lunch & Learn session at CMW on using content to influence the entire customer journey.
Three Reasons Why Quizzes Are Great for Content Marketing
If you’ve spent any length of time on the Internet, you’ve probably clicked through a quiz or two. After all, who doesn’t want to know what kind of pasta they are, or what their spirit animal is?
Avoiding Content Creation Mistakes—Metaphorically Speaking
Making results-driven content can be hard. Here are some tips on dodging pitfalls, avoiding hazards and circumnavigating the often-troubled waters of content creation and execution.
21 Automated Email Campaign Ideas to Boost Loyalty, Engagement and Sales
As with all marketing programs, whether your goals are awareness, engagement and/or conversion, it’s important to make sure you’re working smart and not hard.
Using Data to Create a Successful Content Strategy
Using data to develop a results-driven content marketing strategy and prove its value isn’t a walk in the park. In fact, proving the ROI of a content marketing program keeps many people in the industry up at night.
How to Establish a Framework for Measuring the ROI of a Content Marketing Program
According to the Content Marketing Institute, 76 percent of B2C companies and 88 percent of B2B companies are using content marketing, but only 38 percent of B2C and 30 percent of B2B brands report that their organizations are effective at it.
The Hard Part of Marketing: (Truly) Putting the Audience First
The hard part about marketing can also be the simplest concept: Say what your audience needs and wants to hear, not what your brand wants to say (as long as it's authentic).