We share a little of what we’ve learned along the way.
A Content Marketer’s Guide to Managing Duplicate Content
Search engines are pushing themselves to be smarter, creating rules for their bots to grade, praise and penalize online content. Original, relevant content is the golden ticket to online success, and on the opposite end is duplicate content. Learn how to detect and delete duplicate content here.
Using Fashion and Technology to Create Unique Customer Experiences
Fashion and technology both embody innovation. When the two unite it can be a powerful way to connect consumers to brands they love and provide distinct shopping experiences.
Evaluating Success: Key Performance Questions to Ask Yourself
All good analytics start with great questions. To help you improve your digital marketing efforts, here are some of my top key performance questions (KPQs).
Determining Success: The Value in Conducting a Content Audit
A content audit is a simple yet richly informative process that can help you uncover the trends that drive your brand's success. We explain the value here.
Behind the Scenes on Content Creation with Molly and Karen
We asked Molly McGinn, senior editor, and Karen Sommerfeld, editor about their processes, practices and inspirations when it comes to creating content. Here's what they had to say.