Pace Insights

We share a little of what we’ve learned along the way.

blog_content-optimization

Content Optimization: Making Your Website Most Effective

Content marketing naturally emphasizes high-quality creative content and all that goes into producing it. But the work of providing consumers with a great content experience extends far beyond the content launch. Content is a valuable business asset that should be reviewed, revised, and optimized over its entire life cycle, maximizing its return on investment (ROI).

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Don’t Leave Them Hanging! Mapping Content to the Entire Customer Journey

It’s that time of year again… yep, today is the first day of Content Marketing World 2016, and Pace is attending! This year, we're is hosting a Lunch & Learn session at CMW on using content to influence the entire customer journey.

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science-of-storytelling

The Science of Storytelling

What makes a story good? To find out, I spoke to two of Pace’s sharpest minds, from two very different fields: Cinnamon Pritchard, Vice President, Executive Creative Director, and Adam Braxton, Vice President of Strategic Insight.

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Three Reasons Why Quizzes Are Great for Content Marketing

If you’ve spent any length of time on the Internet, you’ve probably clicked through a quiz or two. After all, who doesn’t want to know what kind of pasta they are, or what their spirit animal is?

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Avoiding Content Creation Mistakes—Metaphorically Speaking

Making results-driven content can be hard. Here are some tips on dodging pitfalls, avoiding hazards and circumnavigating the often-troubled waters of content creation and execution.

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21 Automated Email Campaign Ideas to Boost Loyalty, Engagement and Sales

As with all marketing programs, whether your goals are awareness, engagement and/or conversion, it’s important to make sure you’re working smart and not hard.

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Using Data to Create a Successful Content Strategy

Using data to develop a results-driven content marketing strategy and prove its value isn’t a walk in the park. In fact, proving the ROI of a content marketing program keeps many people in the industry up at night.

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How to Establish a Framework for Measuring the ROI of a Content Marketing Program

According to the Content Marketing Institute, 76 percent of B2C companies and 88 percent of B2B companies are using content marketing, but only 38 percent of B2C and 30 percent of B2B brands report that their organizations are effective at it.

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The Hard Part of Marketing: (Truly) Putting the Audience First

The hard part about marketing can also be the simplest concept: Say what your audience needs and wants to hear, not what your brand wants to say (as long as it's authentic).

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