Pace Insights

We share a little of what we’ve learned along the way.

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How Three Brands Are Using Facebook Live

It’s been only a few months since Facebook Live rolled out to the general public, and it’s already seen great success as a live-streaming platform. A staggering 100 million hours of Facebook video are watched every day, and Live videos are being viewed three times longer than regular Facebook videos and some brands are taking advantage of it.

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Determining Success: The Value in Conducting a Content Audit

A content audit is a simple yet richly informative process that can help you uncover the trends that drive your brand's success. We explain the value here.

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Online Content Analysis Is The New SWOT

Based on the dynamics of today’s consumer-oriented marketplace, is SWOT the most suitable tool? Or is an online content analysis more effective? Let's explore.

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Behind the Scenes on Content Creation with Molly and Karen

We asked Molly McGinn, senior editor, and Karen Sommerfeld, editor about their processes, practices and inspirations when it comes to creating content. Here's what they had to say.

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Five Brands That Used The Election and Won

A few brave brands decided to take on the challenge of using this unprecedented election to their advantage. We looked at how they did it and what made their ad campaigns successful.

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Optimize Your Site’s Content Experience with Segmentation and Personalization

Creating a custom content experience is easier than ever and while segmentation is a great start, we should all aim to optimize sites through personalization.

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How to Use Niche Social Media Networks for Your Content Marketing

While many brands are already capitalizing on major social media channels, there are smaller, niche social media sites that can further aid your content marketing strategy.

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