Pace Insights

We share a little of what we’ve learned along the way.

How Blue Apron’s Content Marketing Made Me a Loyal Customer

After hearing a lot of hype from friends and family, I jumped on the Blue Apron wagon and signed up for their meal kit delivery service. As I familiarized myself with the brand, I found even more to love: great content in the form of visually appealing emails, an award-winning app and great user-generated stories.


Eight Digital Design Trends That Will Improve Your UX

With plenty of time in the calendar to execute development and design updates, consider implementing some of these top design trends to improve your UX this year.

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Speed, Values and Content Coherence: Key Takeaways From the Bentonville Brand Innovators Summit

At the Brand Innovators Summit in Bentonville, Arkansas three big themes driving content marketers emerged: speed and agility in content development, values-based content and coherence over consistency.

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Micro-Video Content: Telling a Brand Story in 10 Seconds or Less

I recently sat down with Pace video producers Laura Ayala and Kimberly Dunckel to discuss best practices for bite-sized video content.

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How to Maximize Your Content Investment Through Email Marketing

Email marketing can be a highly effective part of a content activation strategy. Check out this infographic to learn how to develop and implement yours.

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Five Ways to Improve Your Company’s Data-Driven Capabilities

Here are five tips to overcome data roadblocks and improve analytical insights, allowing your organization to become more data-driven.

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Nine Email Tests to Boost Engagement in 2017

Email is an important stream of communication to both B2B and B2C audiences. Here are nine recommendations for testing and optimizing your email campaigns.

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From the Mind of a Millennial: Juniors and Seniors

Millennials were born as early as 1981 and as late as 2000, so we have vastly different life experiences. Learn the differences between junior and senior millennials.

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The CMO’s Guide to Content Marketing

Here’s a quick, plain English guide for the Chief Marketing Officer who is considering using content as part of their marketing strategy with answers to some frequently asked questions.

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Engage or Disrupt? Maximizing Content Investment Through Email Marketing

The development of a detailed email marketing strategy can lead to increases in ROI. In our whitepaper, we explain how to develop your strategy in detail.

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