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Evaluating Success: Key Performance Questions to Ask Yourself
All good analytics start with great questions. To help you improve your digital marketing efforts, here are some of my top key performance questions (KPQs).
Determining Success: The Value in Conducting a Content Audit
A content audit is a simple yet richly informative process that can help you uncover the trends that drive your brand's success. We explain the value here.
Using Data to Create a Successful Content Strategy
Using data to develop a results-driven content marketing strategy and prove its value isn’t a walk in the park. In fact, proving the ROI of a content marketing program keeps many people in the industry up at night.