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A New Approach to the Average Time on Page in Google Analytics
A content marketer has a wide array of metrics available to measure the performance of a content program. In this post we're looking beyond the default to get a more accurate measure of visitor behavior.
Five Ways to Improve Your Company’s Data-Driven Capabilities
Here are five tips to overcome data roadblocks and improve analytical insights, allowing your organization to become more data-driven.
Why Your Content Needs an Integrated Customer-Centric Approach
Understanding the data is vital for brands that want to connect with consumers as it allows tailoring content to a target audience. Here are some tips to become more consumer-centric.
Evaluating Success: Key Performance Questions to Ask Yourself
All good analytics start with great questions. To help you improve your digital marketing efforts, here are some of my top key performance questions (KPQs).
Determining Success: The Value in Conducting a Content Audit
A content audit is a simple yet richly informative process that can help you uncover the trends that drive your brand's success. We explain the value here.
Using Data to Create a Successful Content Strategy
Using data to develop a results-driven content marketing strategy and prove its value isn’t a walk in the park. In fact, proving the ROI of a content marketing program keeps many people in the industry up at night.