Behind the Scenes on Content Creation with Molly and Karen

We asked Molly McGinn, senior editor, and Karen Sommerfeld, editor about their processes, practices and inspirations when it comes to creating content. Here's what they had to say.

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Five Brands That Used The Election and Won

A few brave brands decided to take on the challenge of using this unprecedented election to their advantage. We looked at how they did it and what made their ad campaigns successful.

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#CMWorld: Six Tweetable Takeaways That Can Improve Your Content

For us content marketing nerds, Content Marketing World—better known in the digital realm as #CMWorld—is the most exciting time of the year. Check out what we learned at this year's conference.

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Don’t Leave Them Hanging! Mapping Content to the Entire Customer Journey

It’s that time of year again… yep, today is the first day of Content Marketing World 2016, and Pace is attending! This year, we're is hosting a Lunch & Learn session at CMW on using content to influence the entire customer journey.

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