brand-innovators-summit

Speed, Values and Content Coherence: Key Takeaways From the Bentonville Brand Innovators Summit

At the Brand Innovators Summit in Bentonville, Arkansas three big themes driving content marketers emerged: speed and agility in content development, values-based content and coherence over consistency.

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From the Mind of a Millennial: Juniors and Seniors

Millennials were born as early as 1981 and as late as 2000, so we have vastly different life experiences. Learn the differences between junior and senior millennials.

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Behind the Scenes on Content Creation with Molly and Karen

We asked Molly McGinn, senior editor, and Karen Sommerfeld, editor about their processes, practices and inspirations when it comes to creating content. Here's what they had to say.

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Five Brands That Used the Election and Won

A few brave brands decided to take on the challenge of using this unprecedented election to their advantage. We looked at how they did it and what made their ad campaigns successful.

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