Initial reaction to this commercial: “awww.” Who doesn’t love an adorable, happy baby?! No one, that’s who. In this video, the YMCA makes us think about the future, the children who will be a part of it and what we’re doing to help them reach their full potential.
To drive this campaign, they use that same fundamental desire to help kids become all they can be that so many of us have, and guess what…it works. Well, at least it did on me. In addition to their commercials, they’ve developed a “Zoe for President” content hub where you can stay current on “what Zoe’s been gurgling about,” learn about what programs the YMCA offers to kids and what your donation can do to help them. I think it’s safe to say that this campaign was a content marketing win.