fashion-technology

Using Fashion and Technology to Create Unique Customer Experiences

Fashion and technology both embody innovation. When the two unite it can be a powerful way to connect consumers to brands they love and provide distinct shopping experiences.

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The Importance of Online Customer Reviews

Aside from word of mouth, I often research products based on customer reviews, and with the holiday season approaching, I thought I would speak to you, as a digital marketer, about all the benefits online customer reviews offer your website.

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Setting The Record Straight: Debunking Six Content Marketing Myths

While there are many different ways to go about creating and distributing your content, there are some well-known content marketing myths that may be stopping you on your path to greatness.

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science-of-storytelling

The Science of Storytelling

What makes a story good? To find out, I spoke to two of Pace’s sharpest minds, from two very different fields: Cinnamon Pritchard, Vice President, Executive Creative Director, and Adam Braxton, Vice President of Strategic Insight.

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mastering-branded-lists

11 Need-to-Know Tips for Mastering Branded Lists

Lists have long been a way to tell stories and categorize information for readers, dating as far back as the 1800s. Here are 11 other tips and tricks to consider when adding lists to your content marketing mix.

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quizzes-content-marketing

Three Reasons Why Quizzes Are Great for Content Marketing

If you’ve spent any length of time on the Internet, you’ve probably clicked through a quiz or two. After all, who doesn’t want to know what kind of pasta they are, or what their spirit animal is?

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Avoiding Content Creation Mistakes—Metaphorically Speaking

Making results-driven content can be hard. Here are some tips on dodging pitfalls, avoiding hazards and circumnavigating the often-troubled waters of content creation and execution.

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email-campaign-ideas

21 Automated Email Campaign Ideas to Boost Loyalty, Engagement and Sales

As with all marketing programs, whether your goals are awareness, engagement and/or conversion, it’s important to make sure you’re working smart and not hard.

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