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How Apple’s Curated User-Generated Content Boosts Engagement

UGC is one powerful element of Apple’s content strategy and it can be highly valuable for your brand if you use it to craft curated content packages.

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Three Lessons in Content Marketing From Brand #Fails

t’s always good to explore new ideas for your brand, but missteps occur. Here are a few brand #fails that can help us become smarter content marketers.

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How Blue Apron’s Content Marketing Made Me a Loyal Customer

After hearing a lot of hype from friends and family, I got Blue Apron. Along with the food, I found even more to love: great content marketing.

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How to Maximize Your Content Investment Through Email Marketing

Email marketing can be a highly effective part of a content activation strategy. Check out this infographic to learn how to develop and implement yours.

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Nine Email Tests to Boost Engagement in 2017

Email is an important stream of communication to both B2B and B2C audiences. Here are nine recommendations for testing and optimizing your email campaigns.

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The CMO’s Guide to Content Marketing

Here’s a quick, plain English guide for the Chief Marketing Officer who is considering using content as part of their marketing strategy with answers to some frequently asked questions.

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Engage or Disrupt? Maximizing Content Investment Through Email Marketing

The development of a detailed email marketing strategy can lead to increases in ROI. In our whitepaper, we explain how to develop your strategy in detail.

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