Tailoring your content to the audience you need.
How Apple’s Curated User-Generated Content Boosts Engagement
UGC is one powerful element of Apple’s content strategy and it can be highly valuable for your brand if you use it to craft curated content packages.
Three Lessons in Content Marketing from Brand #Fails
t’s always good to explore new ideas for your brand, but missteps occur. Here are a few brand #fails that can help us become smarter content marketers.
How Blue Apron’s Content Marketing Made Me a Loyal Customer
After hearing a lot of hype from friends and family, I got Blue Apron. Along with the food, I found even more to love: great content marketing.
How to Maximize Your Content Investment Through Email Marketing
Email marketing can be a highly effective part of a content activation strategy. Check out this infographic to learn how to develop and implement yours.
Engage or Disrupt? Maximizing Content Investment Through Email Marketing
The development of a detailed email marketing strategy can lead to increases in ROI. In our whitepaper, we explain how to develop your strategy in detail.