Not as scary as you might think — thoughts, observations and musings
from the Pace blog.
Content marketing continues to prosper as more organizations develop robust content programs and are seeing good results. This month I took a look at recent changes in search engine optimization thanks to Google’s Hummingbird updates, if there is a true divider between earned and paid media in modern marketing and how branded content providers will [...]
If there’s one thing we learned in 2013, it’s that content marketing is not a fad. It’s estimated that marketers spent an average of $118.4 billion on content marketing, video marketing and social media in 2013. Marketers now spend 25% of their marketing budget on content marketing. This shift in budget spending is a direct result [...]
I am a trilingual Millennial. Aside from English and Spanish, I am fluent in social media. (And no, that doesn’t mean I walk around saying “LOL” all of the time.) The other day I overheard a colleague say that there isn’t really a difference between Facebook, Instagram and Pinterest simply because, “you share pictures on [...]
I was in the 9th grade on 9/11, I was a freshman in college during Hurricane Katrina, and I graduated during the Great Recession with one of the highest unemployment rates in history. I have watched a system breakdown and my story is the same as every other Millennial out there. These are the events [...]
Whenever the word “millennial” is dropped in a conversation, it evokes a strong reaction ranging anywhere from excitement to disdain. However, with approximately 80 million Millennials spending $600 billion in the United States every year, many brands are shifting their focus to Gen Y and its staggering spending power. There continues to be an ongoing [...]
Provisioning your site with customization options, personalized segmentation and social integration provides you with a blended personalization model for improving user engagement and increasing your site’s perceived relevance.
Pace uses an integrated model that recognizes content marketing as a blend of digital and traditional marketing, communications, journalism, social media, and technical expertise.
Establishing a measurement system is critical to ensuring that content is adding value throughout the customer journey.