Not as scary as you might think — thoughts, observations and musings
from the Pace blog.
Your search for WordPress plugins produces list after list after list … after list. By now you are probably thinking, “Oh no, I don’t want to sift through yet another WordPress plugins list!” Don’t worry—we know how you feel so we’re doing something a little different here. Before we get started, here are some fun […]
Everyone always writes about what content marketing is and how to improve content marketing, but not many blog posts touch on the “why”. What is it about content marketing that makes it so effective? Why should your brand consider content marketing in the first place? The What Followed by the Why of Content Marketing To […]
For any marketer, getting content to surface on the first page of search results in Google can seem like an insurmountable feat. While there’s no magic formula to guarantee your content will land there, there is something you can start doing today to improve search engine optimization. The secret? Grabbing a camera and hitting record. […]
When I saw Jimmy John’s make its first appearance in North Carolina, I was thrilled and began telling everyone I knew that they had to try their sandwiches. Now, I love a good sub, but there’s a reason why this particular sub shop sent me over the moon. I went to college at Eastern Illinois […]
During a recent analytics meeting here at Pace, we learned that only 32% of our Verizon Insider’s Guide audience accessed the content we produce from a computer. The remaining 68% came from smartphone and tablet users, and it wouldn’t surprise us one bit if that number continues to climb in the months to come. Researchers […]
It’s not always easy to understand the role that content strategy plays in content marketing. Discover how these two disciplines work together and get an inside look at our quantifiable approach to content planning and development.
Provisioning your site with customization options, personalized segmentation and social integration provides you with a blended personalization model for improving user engagement and increasing your site’s perceived relevance.
Pace uses an integrated model that recognizes content marketing as a blend of digital and traditional marketing, communications, journalism, social media, and technical expertise.
We tell you the WHY behind content marketing. Find out the big answer to the small question - http://t.co/haiOGLSRXuabout 11 hours ago