Get Inside Our Heads

Not as scary as you might think — thoughts, observations and musings
from the Pace blog.

Why Do You Need Content Marketing: A Simple Question with Big Results

Why Do You Need Content Marketing: A Simple Question with Big Results
July 23, 2014
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Everyone always writes about what content marketing is and how to improve content marketing, but not many blog posts touch on the “why”. What is it about content marketing that makes it so effective? Why should your brand consider content marketing in the first place? The What Followed by the Why of Content Marketing To […]

Video Marketing: Your Secret Weapon to Boosting SEO

Video Marketing: Your Secret Weapon to Boosting SEO
July 17, 2014
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For any marketer, getting content to surface on the first page of search results in Google can seem like an insurmountable feat. While there’s no magic formula to guarantee your content will land there, there is something you can start doing today to improve search engine optimization. The secret? Grabbing a camera and hitting record. […]

A Sandwich Story – Four Brands with Four Content Solutions

A Sandwich Story – Four Brands with Four Content Solutions
July 9, 2014
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When I saw Jimmy John’s make its first appearance in North Carolina, I was thrilled and began telling everyone I knew that they had to try their sandwiches. Now, I love a good sub, but there’s a reason why this particular sub shop sent me over the moon. I went to college at Eastern Illinois […]

Content for the Smaller Screen: Why Your Marketing Strategies Should Include Mobile Content

Content for the Smaller Screen: Why Your Marketing Strategies Should Include Mobile Content
July 2, 2014
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During a recent analytics meeting here at Pace, we learned that only 32% of our Verizon Insider’s Guide audience accessed the content we produce from a computer. The remaining 68% came from smartphone and tablet users, and it wouldn’t surprise us one bit if that number continues to climb in the months to come. Researchers […]

What is Snapchat? Immediate Content Marketing for Your Brand

What is Snapchat? Immediate Content Marketing for Your Brand
June 18, 2014
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Americans’ attention spans are now shorter than a goldfish’s. If you haven’t already gotten distracted, we’ll tell you that this statement comes from Nancy Koehn, a Harvard Business School historian. In 2000, the average attention span of an American was 12 seconds; in 2013, it was eight seconds. A goldfish has an attention span of […]

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Pace Perspectives

Content Strategy for Great Storytelling

It’s not always easy to understand the role that content strategy plays in content marketing. Discover how these two disciplines work together and get an inside look at our quantifiable approach to content planning and development.

Improving Website Relevance Through Personalization

Provisioning your site with customization options, personalized segmentation and social integration provides you with a blended personalization model for improving user engagement and increasing your site’s perceived relevance.

Crafting An Integrated Content Marketing Strategy

Pace uses an integrated model that recognizes content marketing as a blend of digital and traditional marketing, communications, journalism, social media, and technical expertise.

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