Get Inside Our Heads

Not as scary as you might think — thoughts, observations and musings
from the Pace blog.

Content Reimagined at the Custom Content Council

Content Reimagined at the Custom Content Council
April 24, 2014
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By now you’ve probably heard the phrase, “Content is king.”  It’s true (and I’m not just saying that because I work for a content marketing agency). Content continues to drive marketing efforts for companies, both big and small, being the common thread across channels to drive results. It isn’t an easy task to accomplish, as […]

5 Digital Marketing Trends to Follow in 2014

5 Digital Marketing Trends to Follow in 2014
April 22, 2014
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Digital marketing has made leaps and bounds over the years. According to an infographic created by Marketing Profs, 55% of marketers worldwide increased digital marketing budgets in 2013. It is predicted that marketing teams will spend $135 billion on new digital marketing collateral in 2014. Additionally, social media budgets will double over the next 5 […]

A Content Marketer’s Guide to Understanding Web Video

A Content Marketer’s Guide to Understanding Web Video
April 17, 2014
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These days, content marketers are eagerly catching on to the web video trend. In March 2013, 85% of U.S. Internet users viewed online video, and video ads accounted for 25% of all videos viewed. By June of the same year, the total number of videos viewed online reached 44 billion. But before you jump on […]

Content with Heart: The Gift that Keeps on Giving

Content with Heart: The Gift that Keeps on Giving
April 15, 2014
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Our Thinking

You can’t create content with heart for a company without understanding its culture. I work on Pace’s Southwest Airlines account, and our client’s culture can be summed up in one word: “LUV.” It has long informed Southwest’s branding—and, consequently, the editorial direction of Spirit magazine. When it comes to features, our watchword is “stories with […]

Brands Play Well with Gamification

Brands Play Well with Gamification
April 11, 2014
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Frequent flyer programs, discount codes to use on your next purchase, Foursquare badges and earning a sheep in Farmville are all consumer rewards made possible by marketing. Marketers have increased the fun aspect when it comes to loyalty programs over the years. Rewards are the simplest examples of companies reinforcing consumer behavior they want repeated […]

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Pace Perspectives

Content Strategy for Great Storytelling

It’s not always easy to understand the role that content strategy plays in content marketing. Discover how these two disciplines work together and get an inside look at our quantifiable approach to content planning and development.

Improving Website Relevance Through Personalization

Provisioning your site with customization options, personalized segmentation and social integration provides you with a blended personalization model for improving user engagement and increasing your site’s perceived relevance.

Crafting An Integrated Content Marketing Strategy

Pace uses an integrated model that recognizes content marketing as a blend of digital and traditional marketing, communications, journalism, social media, and technical expertise.

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