Not as scary as you might think — thoughts, observations and musings
from the Pace blog.
These days, content marketers are eagerly catching on to the web video trend. In March 2013, 85% of U.S. Internet users viewed online video, and video ads accounted for 25% of all videos viewed. By June of the same year, the total number of videos viewed online reached 44 billion. But before you jump on […]
You can’t create content with heart for a company without understanding its culture. I work on Pace’s Southwest Airlines account, and our client’s culture can be summed up in one word: “LUV.” It has long informed Southwest’s branding—and, consequently, the editorial direction of Spirit magazine. When it comes to features, our watchword is “stories with […]
Frequent flyer programs, discount codes to use on your next purchase, Foursquare badges and earning a sheep in Farmville are all consumer rewards made possible by marketing. Marketers have increased the fun aspect when it comes to loyalty programs over the years. Rewards are the simplest examples of companies reinforcing consumer behavior they want repeated […]
The social channel LinkedIn just transformed for B2C marketers thanks to two content friendly insights to make your content work smarter. We can now investigate the numbers that matter and fine-tune our efforts on the business-networking site to make the most of our marketing dollars. Better yet, we can see examples of companies already hitting […]
We all know the old tricks of the trade for branded content marketing—close-ups of smiling children demonstrate your company’s strong family values, majestic shots of redwoods tell consumers you care for the environment, fast motion and time-lapse cinematography indicate that you know how to navigate our ever-changing world, etc. The stock footage company Dissolve decided […]
It’s not always easy to understand the role that content strategy plays in content marketing. Discover how these two disciplines work together and get an inside look at our quantifiable approach to content planning and development.
Provisioning your site with customization options, personalized segmentation and social integration provides you with a blended personalization model for improving user engagement and increasing your site’s perceived relevance.
Pace uses an integrated model that recognizes content marketing as a blend of digital and traditional marketing, communications, journalism, social media, and technical expertise.
A Content Marketer’s Guide to Understanding Web Video http://t.co/9ojcdHyYQfabout 16 hours ago