Not as scary as you might think — thoughts, observations and musings
from the Pace blog.
The Hispanic community is not only growing in terms of population, but also in mobile technology usage, mobile adoption and spending power (1.2 trillion dollars in 2013). The Hispanic population has surpassed 52 million, accounting for one out of six Americans. By 2025, that number is projected to increase by 24%. Why should brands and […]
It’s no secret that Millennials are shaking up the way things are done in today’s society. As we’ve discussed before, Gen Y’s views on and expectations of brands has changed drastically from those held by the previous generation. Now, with this generation’s rampant use of social media, brands are looking to social commerce to attract […]
Just in time for the XXII Winter Games in Sochi, NBC News revamped their website to deliver the glory of athletes from around the world. The new NBCNews.com, in development for more than a year, is a visual heavy and content-rich experience packaged in a responsive platform to be viewed on any mobile device, anywhere […]
Car videos tend to show us the same thing time and time again: A brand new shiny car, maneuvering through beautifully paved roads alongside a majestic mountain landscape. A heavy-duty mud splashed pickup truck dominating rugged terrain. Or how about the cute two-seater with an attractive couple hitting the beach thanks to their fun-loving automobile. […]
As the debate on native advertising continues to rumble on and the FTC and others weigh in on the rights and wrongs, there’s a conspicuous lack of attention being paid to what the consumer thinks of all this. Today’s digital consumer seems perfectly able to separate stories from media owners and advertisers and the FTC […]
It’s not always easy to understand the role that content strategy plays in content marketing. Discover how these two disciplines work together and get an inside look at our quantifiable approach to content planning and development.
Provisioning your site with customization options, personalized segmentation and social integration provides you with a blended personalization model for improving user engagement and increasing your site’s perceived relevance.
Pace uses an integrated model that recognizes content marketing as a blend of digital and traditional marketing, communications, journalism, social media, and technical expertise.
Native advertising - are you for it or against it? Better yet, can you define what it is! Our Prez joins the debate - http://t.co/EhSbylNugyabout 10 hours ago