Not as scary as you might think — thoughts, observations and musings
from the Pace blog.
I was in the 9th grade on 9/11, I was a freshman in college during Hurricane Katrina, and I graduated during the Great Recession with one of the highest unemployment rates in history. I have watched a system breakdown and my story is the same as every other Millennial out there. These are the events [...]
Whenever the word “millennial” is dropped in a conversation, it evokes a strong reaction ranging anywhere from excitement to disdain. However, with approximately 80 million Millennials spending $600 billion in the United States every year, many brands are shifting their focus to Gen Y and its staggering spending power. There continues to be an ongoing [...]
Excel is ubiquitous in the business world and has enabled millions of business folks from c-suite executives to entry-level employees to view, edit and summarize data. However, as a result of its appeal to the masses, it misses critical functionality for an analyst with little to no data management, preparation, or munging features. Unfortunately, it [...]
Analytics are in high-demand and many companies are answering that demand to fill the need. Even at Pace, our analytics team is growing and we are navigating the waters to build a dynamic group—hiring the right people at the right time. It can be difficult to build a team though, which includes finding the right [...]
It’s an app world, you know? Both the Apple App Store and Google Play boast more than one million selections. You probably have favorites that you use to handle everyday tasks. Can you imagine your modern life without them? Many companies include the Instagram, Snapchat and Vine apps, for example, in their content marketing strategy. [...]
Provisioning your site with customization options, personalized segmentation and social integration provides you with a blended personalization model for improving user engagement and increasing your site’s perceived relevance.
Pace uses an integrated model that recognizes content marketing as a blend of digital and traditional marketing, communications, journalism, social media, and technical expertise.
Establishing a measurement system is critical to ensuring that content is adding value throughout the customer journey.
Vroom, vroom! Social media puts the pedal to the medal in the auto industry! Check out these examples we found - http://t.co/b7uIOKnj6Tabout 18 hours ago