The Age of Agile Content
Transforming a branded content machine into an agile content engine
Content agility is the foundation of what makes a brand’s investment in custom content and content marketing the workhorses of authenticity.Tweet This
Fast-turn, time-critical content and short-form storytelling for breaking news/response to news, competitive response or crisis-mode editorial.
The daily, always-on methodology of planned, timely, disciplined content creation.
This is known as the long-lead feature jog, the realm of well-planned editorial that may be monthly, quarterly or even annual in the schedule.
ACE enables a brand to cut through the clutter and noise of stumbling through the process and puts in place the talent, the process and the platform(s) to get the editorial effort running right.Tweet This
Determining Success: The Value in Conducting a Content Audit
A content audit is a simple yet richly informative process that can help you uncover the trends that drive your brand’s success. We explain the value here.
Speed, Values and Content Coherence: Key Takeaways From the Bentonville Brand Innovators Summit
At the Brand Innovators Summit three big themes emerged, we’re diving into them here.