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Pace drives content for one of America’s most-trusted member associations.

Creating more touchpoints for AAA members

We're here to help AAA’s Auto Club Group guide its members through some of life’s biggest twists and turns.

Roadside assistance is just the beginning. AAA is also a travel agency, an insurance company, a banking resource and so much more. With a consumer-focused content strategy that marries member needs with business objectives, Pace created a multi-channel content stream that speaks with a unified voice and doesn’t pressure members into the sales funnel. The result? An ongoing series of timely, helpful, inspiring, two-way conversations designed for the formats and forums members use most—conversations that build trust, amplify value and generate conversions. Vroom vroom!

125stories published in three months

9%click-through to relevant auto-product pages

9million members served

1,000+versions per magazine, to target audience segments

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