Project Brief

The Four Seasons Weddings program is a fully integrated partnership anchored in print, digital and social media content. At the hub of this program is Four Seasons Magazine, which includes a print and a tablet version, and its digital counterpart, the Four Seasons Weddings Blog. The Magazine and blog generate a stream of multi-media content, including behind-the-scenes experiences, industry experts’ insights, wedding and bridal fashion trends and real wedding stories. The Magazine content is shared in multiple social media and marketing touch points. User interactions with those touch points in turn influence future content, ensuring the Magazine reflects the most relevant and authentic content these luxury lifestyle readers want to see.