Pace Insights/Bettina Johnson

Bettina Johnson

Surprise Consumers with Halloween Marketing Tricks and Treats

Make Consumers Say Yes: Determine Your Brand's Value Proposition

Brands are Quick to Try Video Time-Lapse Hyperlapse App

Why Do You Need Content Marketing: A Simple Question with Big Results

Acclaimed Author and Activist Maya Angelou Remembered at Pace

New Measurement Tools Launched for LinkedIn Content Marketing

Content Marketers Must Think Like Journalists

All Hail the Selfie – How Content Marketing Snaps into the Self Portrait Trend

Content Marketing Fails – Don’t Fall Victim to These Blunders

Gold, Silver and Bronze Design Strategies of NBC Winter Games Coverage