Pace Insights/Darren Frei

Darren Frei

Before joining Pace as Digital Editorial Director for, Darren worked in New York City as Editorial Director for Smart Luxury Travel magazine and There he launched 385 travel guides and 13 blogs, and established the company’s social media presence. A zealous foodie, he spent much of his free time following Manhattan’s latest restaurant and bar openings as a reviewer for Prior to New York, he worked in Los Angeles as an editor at Out Traveler magazine and The Advocate news magazine. When he’s not optimizing content (for humans and search engines) he enjoys mushing huskies in the Finnish Lapland, scouting rooftop pools in Rio, spotting tigers in central India and watching Game of Thrones at home in Greensboro, North Carolina.