Pace Insights/Gordon Locke
There is nowhere Gordon hasn’t traveled for clients in his career—well, OK, maybe not the Amazon. He’s a world traveler and often in the air heading to advise and collaborate with some amazing brands. All told, he’s a multi-million-miler with visits to more than 40 countries, including cool places with great food like Kuala Lumpur, Buenos Aires, Addis Ababa, Athens and Mumbai. Gordon is a blend of right-brained and left-brained thinking. He can be wildly creative or crunch some numbers. Known for being optimistic and easy to talk to, Gordon’s formula for content marketing success includes a willingness to listen his way into a problem and ideate his way through complexity. “A tough market challenge brings out my competitive spirit on behalf of clients and colleagues,” he says. Before joining Pace, he spent 25 years getting powerful results for companies he worked for, like The Ritz-Carlton Hotel Company, Sabre, Hawaiian Airlines and Rosenbluth-American Express, and his many clients over the years such as Fossil, HP Enterprise, Dell and Intuit.