Pace Insights/Heather Showstead
Marketing Strategy and has been Heather’s passion for many years. Heather has worked across many different marketing channels including, Content, Paid Search, SEO, Email, Print, Web Development, Display, Creative, Events, and Social Media. Heather has led innovative strategies in Paid Social for brands like Pfizer, Philips, Hilton and P&G and managed Paid Search and Social efforts for FedEx. Her early career involved content strategy, graphic design and SEO consulting for Chevrolet, Tanger Outlets, Princeton Review and many others. She strongly believes in the power of data-driven marketing. Heather studied Marketing at the University of North Carolina Greensboro for both her undergraduate and MBA.