Author: nogburn

An artist interpretation how data, money, and the world intersect.

Midyear Report: 2022-2023 Financial Trends for Marketers
Anatomy of a Content Optimization Strategy

Anatomy of a Content Optimization Strategy
PepsiCo Employer Branding Header Image

For the Employee, With the Employee and By the Employee: How a CPG leader maximizes employee brand storytelling to recruit the best and brightest tech talent
An artist interpretation of different colored rope tied together to depict attachment.

Brand Attachment: Building emotional connections across the customer journey
Man on the phone and graphs alluding to digital acceleration

Pace’s Digital Acceleration Model: Seven key dimensions for achieving a customer-focused digital future
data-reporting-dashboard

Understanding Omnichannel Campaign Performance: Solving the data usability crisis
An image depicting the planning process.

The Age of Agile Content: Transforming a branded content machine into an agile content engine
a child looking at a tablet

Kid Generated Content: The New Kid on the Marketing Block
employee-experience

The Employee Storytelling Experience: Impacts on brand health

2020 Mid-Year Marketing Report: What we’ve learned and looking ahead