Pace Insights/Samantha Absher
Samantha is a creative and data-driven marketing strategist who has a passion for consumer psychology and using analytics to tell stories with a unique point of view. She brings over 10 years of marketing experience to the Pace team with expertise across a range of functions, including overall strategic planning, email marketing, social media strategy, analytics and client relationship building. In her current role as a research analyst and strategist, Samantha delivers in-depth research and insights that are used to build successful audience strategies across multiple platforms. She is an integral part of the Pace team, working with multiple departments and various clients across the Pace portfolio as well as Pace’s new business marketing team.