Email marketing continues to be one of the most effective tactics to engage B2B and B2C audiences. Pace partners with brands to leverage insights to create relevant emails that will drive your target audience to action and bolster brand attachment.
Starting with an in-depth analysis of current email strategies or the development of a new email program rollout, Pace aims to use email marketing to enrich targeted business communications and increase engagement and customer loyalty. We use a strategic end-to-end process—identify the needs, do the work, present and deliver—as well as a suite of professional tools and partnerships that are industry-recognized resources.
Platforms and Tool Applications
- Capability to adapt and inherit current software programs, e.g., Mailchimp, Salesforce Marketing Cloud, Oracle Eloqua, Oracle Marketing Cloud, and more
- Strategizing and suggesting new tools and platforms
- Managing software integrations
Audit, Strategize and Create
- Diving into current email efforts to set a foundation for strategy alignment
- Campaign strategy execution and optimization
- Seamless integration into higher-level business plans
- Revitalizing or building customized email design layouts
- Campaign creation with consistent branding integration
Campaign Delivery and Optimization
- Email implementation with personalized, segmented direct messaging
- Nurturing leads with customized data
- Automated campaigns to increase engagement and streamline efficiencies
Measurement and Analytics
- Tracking and KPI analysis on not only email performance but also downstream metrics for website performance using Google Analytics or Adobe Analytics
- Analysis against industry standards and company benchmarks
- Generating list engagement metrics and reporting
Testing and Optimization
- Subject line, content and layout testing
- Experimenting with timing of email sends custom to audience trends
- Analyzing performance metrics for ongoing optimization
