MEDIA PROGRAM AUDITS

Brands are under growing pressure to prove their advertising works, so it’s increasingly important to assess the effectiveness of your advertising campaign. Since most marketing departments don’t want to evaluate their own media buy, we recommend having an outside source assess the effectiveness and efficiency of their work and provide constructive feedback to ensure that advertisers’ investment in media is properly calibrated, expertly managed and carefully monitored.

As part of the media audit process, Pace reviews the following:

The final deliverable will include findings with actionable and quantifiable recommendations for updating plans to ensure improved performance across the media advertising supply chain.