Careers

Senior Art Director

Position Summary

The Senior Art Director assists and ensures content creation for the print, digital and social space. Creates original content to adhere to client’s brand. Directs photo and video shoots. Brainstorming content ideas for various websites. Both internal and client-facing presentations skills. Serves as a visual lead, team ideator and subject matter expert internally and externally for all creative assets produced for marketing-driven projects, campaigns and/or ongoing programs. Able to create — and review others in creating — audience-centric assets, inclusive of articles, graphics, infographics, video scripts, social media content, etc.) for all channels — print, digital (mobile first) and social. Use a combination of talent and skill to shape high-quality assets (amazing ideas, expertly crafted from a visual tone, topic/theme, search, accuracy and clarity perspective). Accountable to the Associate Creative Director.

Principal Accountabilities

  • Create (and review others in creating) audience-centric assets, inclusive of articles, graphics, infographics, video scripts, social media content, etc.) for all channels — print, digital (mobile first) and social
  • Art direction and execution of illustrations, photo shoots and video shoots, both externally and in-house productions
  • Create original content to adhere to client’s brand; Understand and enforce the brand guidelines for assigned work
  • Active participation in brainstorming and ideation
  • Facilitate both internal and client-facing presentations
  • Manage and mentor Art Directors and Designers to ensure that their work on brand and on strategy
  • Manage and direct freelancers
  • Inform hour estimates to the Associate Creative Director
  • Collaborate and share ideas and best practices with peers across the organization
  • Creation and ownership of the creative slides in PowerPoint as a part of larger presentation decks
  • Strong collaboration with editorial team members
  • Consistent engagement with the workflow tool

Job Qualifications

Education: BFA in Graphic Design or related degree

Experience: 5-7 years in a design related field; agency experience preferred

Skills:

  • Demonstrate leadership skills and experience in a management role
  • Experience directing photo and video shoots
  • An understanding and advocate of the print production process and the video/photo shoot process, including the three bid process and necessary steps for outside vendors
  • Active participation in brainstorming and ideation
  • Ability to present ‘the strategic why’ behind the creative and articulate the solve
  • Solid grasp of web design principles and an understanding of front-end web technologies
  • Knowledge of the digital, social, video shoot and print production process
  • Ability to self-manage time and meet expected deadlines, completing work on time and within the hours allocated
  • Proficient in: InDesign, Photoshop, Illustrator, After Effects, PowerPoint
  • Knowledge of the CMS systems and workflow tool
  • Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced atmosphere with minimal supervision

 

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This job is in our Greensboro office