97-3

97% of respondents believe that marketers should invest in a parent brand story.

90-10

90% of respondents believe the brand and values of a company are as important as product performance.

66-34

66% of online consumers made a purchase as a result of an email-marketing message

82-18

82% of consumers open emails from companies

43-57

Only 43% of marketers said it was clear what an effective or successful program looks like in their organization.

38-62

Only 38% of marketers reported that their organization is effective at content marketing.

12-88

Only 12% of companies ignore content in their marketing efforts.

78-22

78% of CMOs believe custom content is the future of the marketing industry.

custom content is the future of the marketing industry