Content+ Atlanta

A Morning of Thought Leadership: How to Drive Sales Revenue with Content Marketing

You’re invited to Content+ for a morning of thought leadership. This is an exclusive event for CMOs, marketing leaders and content owners from some of the largest and most innovative brands. The event will bring together marketing professionals from the area for real discussions and dialogue on content marketing and how it can be leveraged to successfully drive sales revenue.

LOCATION

Villa Christina
4000 Summit Boulevard NE
Atlanta, GA 30319

 

DATE & TIME

April 26
8:30 AM – 10:30 AM

Agenda

This program includes a mix of activities including networking, discussions with industry leaders and featured speakers.

8:30 – 8:45 Breakfast & Networking
8:45 – 9:30 Keynote Speaker Joe Saracino, Vice President, Brand Strategy and Media, Chick-fil-A
9:30 – 10:15 Best Practices Session with Gordon Price Locke, CMO, Pace, Ten Game Changing Ways to Use Content for B2C and B2B Audiences
10:15 – 10:30 Q&A and Networking

Keynote Speakers

joe-saracino-02Joe Saracino, Chick-fil-A Vice President, Brand Strategy and Media, is responsible for brand strategy, creative development, channel strategy/execution, digital/social, media planning and buying as well as partnerships and sponsorships. Prior to joining Chick-fil-A, Joe served as President and Chief Client Officer of Erwin Penland, a full-service advertising agency. He also spent 16 years in various marketing roles at Verizon Wireless, including Vice President of E-Commerce and Vice President of Marketing Communications.

Joe is a graduate of Drexel University in Philadelphia, where he earned his bachelor of science in business administration with a concentration in marketing.

 

Gordon Price Locke, Gordon has more than 24 years of marketing and sales leadership ranging from re-engineering well-known brands and product portfolios to illuminating stories about a company’s products and services. At Pace, his role is to help existing clients develop winning content programs and to ensure new clients reach their strategic objectives. His agency and client experience covers brands such as The Ritz-Carlton Hotel Company, Hawaiian Airlines, Sabre Airline Solutions, HP, Dell, and Rosenbluth-American Express to Teradata, Nestle Purina, Fossil, Ryan, Insigniam and Intuit.