Content+ Charlotte

 

Our annual Content+ conference is coming to Charlotte on March 27-28. Content+ 2019 will bring together leaders from some of the largest and most innovative brands across the country for an evening of networking followed by a full day of thought leadership to re-energize your brand storytelling.

Speakers, panels and discussions will cover a range of topics including brand attachment, content performance and ROI, influencer and employee advocates, video brand storytelling and intelligent content. Pace clients and industry leaders will share case studies, successes and challenges in achieving business results through content marketing. The event is scheduled to include a mix of speakers, panel sessions and offsite events­.

 

A limited number of complimentary spots are available!

Agenda

WEDNESDAY, MARCH 27        NASCAR HALL OF FAME

5:30-8:30 PM Kick-Off, Welcome
Reception, Heavy hors d’ouevres & cocktails
Interactive Experience at the NASCAR Hall of Fame

 

THURSDAY, MARCH 28        THE WESTIN CHARLOTTE

8:00 – 8:30 AM Buffet Breakfast
8:30 – 8:45 AM Opening Remarks and Introductions
SPEAKERS: Jason Whiting and Gordon Locke
8:50 – 9:30 AM Building Your Brand as a Marketing Leader
KEYNOTE SPEAKER: Dorie Clark, Author & Industry Thought Leader; Duke University Adjunct Marketing Professor; Contributor, Harvard Business Review; Author of “Reinventing You” and “Stand Out”
9:40 – 10:20 AM PANEL: The Evolution of Social Media
BRANDS: AAA, NewsWhip, Wells Fargo
MODERATOR: Brooke Wagner, Vice President, Planning & Media, Pace
10:20 – 10:40 AM BREAK
10:45 – 11:15 AM Visual Innovation: Applying the Brilliant Basics of the New and Next in Multi-Media Content
SPEAKERS: Cortney Harding, Founder/CEO, Friends with Holograms, with Brian Bowen, VP Visual Innovation & Executive Producer, Pace
11:20 – 12:00 PM Engaging Your Best Audience: The Role Content Plays in Making Every Employee a Brand Ambassador
SPEAKER: Zachary Lones, Director, Local Social Media & Walmart World, Walmart
12:00 – 12:45 PM LUNCH
12:45 – 1:25 PM Building a New Brand: Starting From Scratch & Lessons learned
SPEAKER: Yogini Biswas, Brighthouse Financial
1:30 – 2:00 PM Future of Brands: Macro Trends to Watch
SPEAKER: Nicole Martin, White Paper Author; Industry Thought Leader; VP Strategy & Analytics, Pace
2:05 – 2:45 PM Age of Experience: Evolving The Gold’s Gym Brand
SPEAKER: Dave Reiseman, CMO Gold’s Gym
2:45 – 3:00 PM BREAK
3:00 – 4:00 PM Creative Showcase & Panel: The Power of Storytelling
BRANDS: AAA, Argo and BB&T
MODERATORS: Jason Whiting and Neil Marion
4:00 – 4:10 PM Closing Thoughts: Points of Light, Our Industry & Commitment
SPEAKERS: Bonnie McElveen-Hunter and Gordon Locke
4:10 – 4:30 PM OPEN FLOOR FOR QUESTIONS & ADJOURN

Speakers

 

dorie-clarkDorie Clark, Adjunct professor, Duke University’s Fuqua School of Business

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She is a keynote speaker, adjunct professor at Duke University’s Fuqua School of Business, and the author of Entrepreneurial You, which was named one of the Top 5 Business Books of the Year by Forbes. She also wrote Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and was a Washington Post bestseller. The New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, and is a consultant and speaker for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Entrepreneurial Youself-assessment workbook at dorieclark.com/entrepreneur.

 

brooke-content-plusBrooke Wagner, Vice President, Planning & Media

Brooke believes that one must use a combination of intelligence and analysis to understand the world. Her desire to uncover the deepest truths – insight into people, culture and brand – is the driving force behind her success in leading the Planning & Media team for Pace. Brooke’s extensive industry knowledge includes account planning, brand strategy, persona and journey development, traditional and emerging media, social media, and influencer marketing. Before she came to Pace, Brooke developed her expertise as Brand & Digital Product Manager for The Education Center, Senior Brand Manager for SPARK, and Account Director & Strategist at Commit Agency.

 

Yogesh Khadilkar, Vice President, Digital Marketing, AAA

Yogesh Khadilkar is Vice President of Digital Marketing at AAA. In his current role, he is responsible for the acquisition, retention and nurturing of AAA members, leading end-to-end Digital Transformation strategy, delivery and optimization to drive lead generation, brand authority and seamless member user experience across Membership, Insurance, Travel and Banking. Yogesh has over 15 years of experience in leading end-to-end Global Analytics, Product Marketing Strategy with a proven track record working on strategic initiatives to drive profitable growth using a blend of analytics, research, media partnership and brand sentiments.

 

content-plus-bio

Nick Smaldone, Sr. Account Executive & Product Specialist, NewsWhip

Nick Smaldone is a Senior Account Executive & Product Specialist at NewsWhip, a social media analytics provider. As an integral part of the NewsWhip team, Nick helps companies find the events, people and stories that are changing the world every second, and uses his expertise to assist those brands in tracking the most relevant stories for their audience each day. Nick brings with him seven years of media industry knowledge and specializes in working with agencies & brands, providing data on social trend analysis, content creation, and crisis mitigation.

 

dan-phelps-content-plusDan Phelps, Senior Vice President, Head of Social Media Marketing, Wells Fargo

Dan Phelps is a Senior Vice President of Wells Fargo and leads the Social Media Marketing team within the Integrated Marketing group. In his current role, he is responsible for delivering on the firm’s social media brand strategy including execution and operations for the bank, developing internal social media policies and governance practices, monitoring of Wells Fargo branded social presence, and managing publishing and engagement across Wells Fargo’s social media portfolio. Over the past 20 years, he has held marketing leadership roles across several large, financial services firms, helping to drive client-focused initiatives for advisors, institutional money managers, retail product markets and retirement plan consultants.

 

cortney-harding

Cortney Harding, Founder and CEO, Friends With Holograms

Cortney is the founder and CEO of Friends With Holograms,a full-service virtual and augmented reality agency. She has created groundbreaking voice-activated VR experiences for Accenture and is currently advising Coca-Cola on its augmented reality strategy. Other agency clients include Verizon, Unity, and the Air Force. Prior to founding Friends With Holograms, she led business development at VR production company Moth+Flame, working with clients like AT&T, Ram Trucks, and Discovery Communications.

 

 

yogi-biswas-headshotYogini Biswas, Head of Brand & Product Marketing, Brighthouse Financial

Yogini Biswas is the Head of Brand & Product Marketing for Brighthouse Financial, a leading provider of annuities and life insurance that specializes in products that help people protect what they’ve earned and ensure it lasts. She leads brand strategy and omni-channel product marketing to drive company growth goals. An award-winning executive with a track record of growing brands and creating high-performance teams, she is a change agent with a contagious passion for the art and science of marketing excellence. Before spearheading the Brighthouse Financial brand launch, Yogini led iconic brands at MetLife and Procter & Gamble.

 

zach-lonesZachary Lones, Director, Local Social Media & Walmart World, Walmart

Zack inspires and collaborates with team members to lead a movement of people who don’t settle for the idea that work has to just be about a job. He has been part of the Walmart team for more than 10 years, working his way up from Sam’s Club Cashier to Director, Localized Social Media & Walmart World Magazine. Zack uses the knowledge and experiences that he has gained over the years to develop strong relationships with employees and help them tell their stories by empowering them to see the difference they make in the world through their jobs. His unique perspective has helped him to recognize the value of delivering real time results in order to stay aligned with the true daily experience and deliver optimal solutions. Zack’s extensive industry and company knowledge allows him to fully understand what it means to be a brand ambassador and how to engage employees to truly support your brand.

 

 width=Dave Reiseman, Chief Marketing Officer, Gold’s Gym

Dave is an award-winning marketing executive with more than 20 years of brand-building experience across multiple sectors including consumer, fitness, retail & franchising. He has a proven track record of developing high impact, omni-channel campaigns that generate customers, drive revenue and shape perceptions. Dave is recognized for his strong leadership skills, innovative marketing strategies and the ability to measurably improve all areas of a sales funnel with budgets of any size. His specialties include brand strategy, customer acquisition & engagement, creative development, national & local media planning, SEO & SEM, digital & social media marketing, content marketing, customer segmentation and journeying, franchise marketing, strategic partnerships, consumer research, influencer marketing, internal communications, team building and public speaking.

 

argo-dave-snowdenDavid Snowden, SVP, Corporate Communications, Argo

David Snowden is Senior Vice President of Corporate Communications at Argo Group, a global underwriter of specialty insurance and reinsurance products. Snowden has more than 20 years of experience working in communications at financial services companies. He previously led external communications for Natixis Global Asset Management; corporate public relations at The Hartford Financial Services Group; and various positions at USAA. Snowden has a bachelor’s degree in Communications from Incarnate Word College and a master’s in Organizational Communications from St. Mary’s University.

 

ariel-norwoodAriel Norwood, Social Media Manager, BB&T

Ariel Norwood leads enterprise social media at BB&T, overseeing all aspects of social from community care to paid social. With 10 years in the field, Ariel has participated in the evolution of social media—from a bit player to a key vehicle for brand strategy and growth—for multiple brands.  Previously, she led social media and digital marketing for Crown Community Development at Penguin Random House, Viyet(now Sotheby’s Home) and Whole Foods Market, Northeast Region. In her life before marketing, she was a pastry chef and a graduate of The French Culinary Institute.

 

 

ernesto-AAAErnesto Díaz, Chief Experience Officer, The Auto Club Group, AAA

Ernesto Díaz is the Chief Experience Officer at The Auto Club Group (ACG), a branch of AAA.  In his current role he oversees strategic insight discovery and marketing strategy implementation for one of the largest AAA clubs in the United States.  His experience spans more than 20 years studying consumer behavior and building successful marketing programs for two of the most recognized and respected membership brands in the US – i.e., AAA and Sam’s Club.  During his tenure, Mr. Díaz has led both organizations through a transformation of their marketing and analytical practices resulting in competitive strength and substantial value creation.  Besides his ongoing work leading and implementing large scale business initiatives, he spends much of his time developing a new generation of marketers and data scientists for the Auto Club Group.

 

Bonnie-Content-plus-headshotBonnie McElveen-Hunter, Chief Executive Officer & Founder, Pace

Bonnie started Pace in 1973, with little more capital than a powder-blue Pinto and a lot of determination. Today, the company is the world’s largest private content marketing agency—not to mention one of the nation’s top 175 woman-owned businesses. Bonnie was ambassador to the Republic of Finland, where she organized a summit of female CEOs from the U.S., the Baltic region and Russia. A dedicated philanthropist, she is the first female chair of the American Red Cross. In 2004, she received United Way’s National Alexis de Tocqueville Society Award for her leadership and service.

 

 jason-whitingJason Whiting, President, Pace

Jason always shoots for the top. When he was a kid, he wanted to be president of the United States. But these days he’d rather be governing Pace with vision and innovation, pushing the limits across ever-changing multi-channel mediums to produce amazing results. For nearly two decades, Jason has been leading, growing and developing engaging relationships with clients, their brands and customers. In doing this, he has also built talented teams to push award-winning ideas. Before he came to Pace, Jason led digital initiatives and strategies for several leading agencies, where he developed programs for many Fortune 500 companies and worked with the likes of Nike, Morgan Stanley, Coca-Cola, Google, Fiat Chrysler, Diageo and ESPN, to name a few.

 

 GPL-Content-plus-headshotGordon Locke, Executive Vice President & Chief Marketing Officer, Pace

Gordon leads Pace’s client solutions partner organization, brand marketing and a team of new relationship professionals. He is a blend of right-brained and left-brained thinking. He can be wildly creative or develop a lean and mean strategy, and he serves as an advisor to a number of CMOs at any given time. Before joining Pace, he spent 25 years getting powerful results for the companies he worked for, including The Ritz-Carlton Hotel Company, Office of the Comptroller of the Currency (OCC), Sabre, Hawaiian Airlines and Rosenbluth-American Express, and his many clients over the years such as Rackspace, USAA, Fossil, TIAA, BB&T, Teradata, Lycra, HP Enterprise, Dell and Intuit.

 

 brian-bowenBrian Bowen, Vice President, Visual Innovation & Executive Producer, Pace

Brian is a storyteller, world traveler, street-art collector, marketing disrupter, technology evangelist and head of visual innovation at Pace. Brian is at his best when he’s executing creative ideas across a variety of platforms and technologies; he loves bringing ideas into existence. Marketing is in his blood: From a young age, Brian wanted to be like his grandfather — a founding partner at Marsh Brand Partners — and make a living playing with cameras. Prior to joining Pace, Brian cut his digital teeth working at Barefoot Proximity, leading digital video and branded entertainment. Before entering the world of content marketing, he was one of the founders of a nonprofit that brings music education to underprivileged children around the world.

 

Nicole-MartinNicole Martin, Vice President, Strategy & Analytics, Pace

Nicole was destined to lead from a young age. She used to line up her dolls in her bedroom to educate them on the latest Lite-Brite design techniques. This enthusiastic leadership inspires her teams to pave the way for data-driven success strategies. Before coming to Pace, Nicole graduated from Elon University and served in various marketing analytics roles at both agencies and large corporations. For the past four years, she’s worked in partnership with clients to create digital marketing strategies that maximize online exposure. She’s a proactive problem-solver, always finding opportunities to optimize and grow based on core objectives.

 

neil-marionNeil Marion, Executive Creative Director, Pace

Neil leads Pace’s creative department with ingenuity, working to spearhead successful brand campaigns for client partners. He’s a seasoned member of the Pace team, going on his eighth year as a leader in the creative department. His love for the outdoors led him to instruct kayaking and spelunking at Boy Scout camp when he was a kid. He continued his outdoor adventure at Appalachian State, where he mountain biked every day after class. Today, he remains involved in the scouting program. His brand experience includes Verizon Wireless, Verizon Fios, STAINMASTER, Walmart, Four Seasons Hotels and Resorts, Lowe’s Home Improvement, Ekornes Furniture, LEVOLOR, WonderBra, DKNY, Wrangler and Syngenta.

PREVIOUS BRANDS WHO ATTENDED CONTENT+

Attendees included marketing decision makers from leading brands including:

PREVIOUS SPEAKERS WHO ATTENDED CONTENT+

Previous speakers included C-level executives and decision makers from Fortune 500 brands and academic institutions including: