Content+ Charlotte


Our annual Content+ conference is coming to Charlotte on March 27-28. Content+ 2019 will bring together leaders from some of the largest and most innovative brands across the country for an evening of networking followed by a full day of thought leadership to re-energize your brand storytelling.

Speakers, panels and discussions will cover a range of topics including brand attachment, content performance and ROI, influencer and employee advocates, video brand storytelling and intelligent content. Pace clients and industry leaders will share case studies, successes and challenges in achieving business results through content marketing. The event is scheduled to include a mix of speakers, panel sessions and offsite events­.


A limited number of complimentary spots are available!



5:30-8:30 PM Kick-Off, Welcome
Reception, Heavy hors d’ouevres & cocktails
Interactive Experience at the NASCAR Hall of Fame



8:00 – 8:30 AM Buffet Breakfast
8:30 – 8:45 AM Opening Remarks and Introductions
8:50 – 9:35 AM Building Your Brand as a Marketing Leader
KEYNOTE SPEAKER: Dorie Clark, Author & Industry Thought Leader; Duke University Adjunct Marketing Professor; Contributor, Harvard Business Review; Author of “Reinventing You” and “Stand Out”
9:40 – 10:10 AM Future of Brands: Macro Trends to Watch
SPEAKER: Nicole Martin, White Paper Author; Industry Thought Leader; VP Strategy & Analytics, Pace
10:15 – 10:30 AM BREAK
10:30 – 11:00 AM Visual Innovation: Applying the Brilliant Basics of the New and Next in Multi-Media Content
SPEAKERS: Cortney Harding, Founder/CEO, Friends with Holograms, with Brian Bowen, VP Visual Innovation & Executive Producer, Pace
11:10 – 11:35 AM Engaging Your Best Audience: The Role Content Plays in Making Every Employee a Brand Ambassador
11:45 – 12:15 PM Building a New Brand: Starting From Scratch & Lessons learned
12:15 – 1:15 PM LUNCH
1:15 – 2:00 PM Social Channel Evolution & the Future of Brand Storytelling
2:00 – 2:40 PM The Gold’s Story: Transforming an Iconic Brand
SPEAKER: Dave Reiseman, CMO Gold’s Gym
2:40 – 2:50 PM BREAK
2:50 – 3:50 PM Creative Showcase & Panel: The Power of Storytelling
BRANDS: Argo, BB&T and AAA
MODERATORS: Jason Whiting and Neil Marion
3:50 – 4:00 PM Closing Thoughts: Points of Light, Our Industry & Commitment



dorie-clarkDorie Clark, Adjunct professor, Duke University’s Fuqua School of Business

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She is a keynote speaker, adjunct professor at Duke University’s Fuqua School of Business, and the author of Entrepreneurial You, which was named one of the Top 5 Business Books of the Year byForbes. She also wrote Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc.magazine and was a Washington Post bestseller. The New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, and is a consultant and speaker for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Entrepreneurial Youself-assessment workbook at


cortney-hardingCourtney Harding, Founder and CEO, Friends With Holograms

Cortney is the founder and CEO of Friends With Holograms,a full-service virtual and augmented reality agency. She has created groundbreaking voice-activated VR experiences for Accenture and is currently advising Coca-Cola on its augmented reality strategy. Other agency clients include Verizon, Unity, and the Air Force. Prior to founding Friends With Holograms, she led business development at VR production company Moth+Flame, working with clients like AT&T, Ram Trucks, and Discovery Communications.


 width=Dave Reiseman, Chief Marketing Officer, Gold’s Gym

Dave is an award-winning marketing executive with more than 20 years of brand-building experience across multiple sectors including consumer, fitness, retail & franchising. He has a proven track record of developing high impact, omni-channel campaigns that generate customers, drive revenue and shape perceptions. Dave is recognized for his strong leadership skills, innovative marketing strategies and the ability to measurably improve all areas of a sales funnel with budgets of any size. His specialties include brand strategy, customer acquisition & engagement, creative development, national & local media planning, SEO & SEM, digital & social media marketing, content marketing, customer segmentation and journeying, franchise marketing, strategic partnerships, consumer research, influencer marketing, internal communications, team building and public speaking.


argo-dave-snowdenDavid Snowden, SVP, Corporate Communications, Argo

David Snowden is senior vice president of corporate communications at Argo Group, a global underwriter of specialty insurance and reinsurance products. Snowden has more than 20 years of experience working in communications at financial services companies. He previously led external communications for Natixis Global Asset Management; corporate public relations at The Hartford Financial Services Group; and various positions at USAA. Snowden has a bachelor’s degree in Communications from Incarnate Word College and a master’s in Organizational Communications from St. Mary’s University.


 jason-whitingJason Whiting, President, Pace

Jason always shoots for the top. When he was a kid, he wanted to be president of the United States. But these days he’d rather be governing Pace with vision and innovation, pushing the limits across ever-changing multi-channel mediums to produce amazing results. For nearly two decades, Jason has been leading, growing and developing engaging relationships with clients, their brands and customers. In doing this, he has also built talented teams to push award-winning ideas. Before he came to Pace, Jason led digital initiatives and strategies for several leading agencies, where he developed programs for many Fortune 500 companies and worked with the likes of Nike, Morgan Stanley, Coca-Cola, Google, Fiat Chrysler, Diageo and ESPN, to name a few.


 brian-bowenBrian Bowen, Vice President, Visual Innovation & Executive Producer, Pace

Brian is a storyteller, world traveler, street-art collector, marketing disrupter, technology evangelist and head of visual innovation at Pace. Brian is at his best when he’s executing creative ideas across a variety of platforms and technologies; he loves bringing ideas into existence. Marketing is in his blood: From a young age, Brian wanted to be like his grandfather — a founding partner at Marsh Brand Partners — and make a living playing with cameras. Prior to joining Pace, Brian cut his digital teeth working at Barefoot Proximity, leading digital video and branded entertainment. Before entering the world of content marketing, he was one of the founders of a nonprofit that brings music education to underprivileged children around the world.


Nicole-MartinNicole Martin, Vice President, Strategy & Analytics, Pace

Nicole was destined to lead from a young age. She used to line up her dolls in her bedroom to educate them on the latest Lite-Brite design techniques. This enthusiastic leadership inspires her teams to pave the way for data-driven success strategies. Before coming to Pace, Nicole graduated from Elon University and served in various marketing analytics roles at both agencies and large corporations. For the past four years, she’s worked in partnership with clients to create digital marketing strategies that maximize online exposure. She’s a proactive problem-solver, always finding opportunities to optimize and grow based on core objectives.


neil-marionNeil Marion, Executive Creative Director, Pace

Neil leads Pace’s creative department with ingenuity, working to spearhead successful brand campaigns for client partners. He’s a seasoned member of the Pace team, going on his eighth year as a leader in the creative department. His love for the outdoors led him to instruct kayaking and spelunking at Boy Scout camp when he was a kid. He continued his outdoor adventure at Appalachian State, where he mountain biked every day after class. Today, he remains involved in the scouting program. His brand experience includes Verizon Wireless, Verizon Fios, STAINMASTER, Walmart, Four Seasons Hotels and Resorts, Lowe’s Home Improvement, Ekornes Furniture, LEVOLOR, WonderBra, DKNY, Wrangler and Syngenta.


Attendees included marketing decision makers from leading brands including:


Previous speakers included C-level executives and decision makers from Fortune 500 brands and academic institutions including: