Content Plus 2021

Content+ brings together leaders from some of the largest and most innovative brands across the country for the purpose of networking and thought leadership. Speakers, panels and discussions cover a range of topics focusing on innovations in the marketing landscape that level up strategies for growth through content marketing.


ABOUT THIS YEAR’S EVENT

May 24–28 | A Virtual Conference

Content+ 2021 is a virtual event consisting of 11 45-minute sessions spanning five days. More accessible than ever before, this year’s virtual conference will offer attendees a daily dose of inspiration without consuming their entire day.

This year’s theme is “A New Era in Storytelling: How Tech + Creative Deliver Stories of Relevancy, Emotion and Purpose.” In a market that is saturated with storytellers, how does a brand stand out and make sure its story is crafted and disseminated in a way that connects with audiences and gets results? Sourcing and developing impactful stories is only the start. A unique combination of tech and creative brings these stories to life and delivers results.

 

MONDAY, MAY 24

12–12:05 P.M. ET / 9–9:05 A.M. PT

Kickoff Day 1

Pace’s Nicole Martin, VP, Strategy and Marketing Solutions, and Brian Bowen, VP, Head of Production and Executive Producer, kick off the conference. Human-to-human storytelling has become ubiquitous. Standing out requires science and authenticity, as humans rely on memories, experiences and relationships to connect. Monday’s sessions will delve deeper into the mysteries and secrets of better storytelling!

Nicole Martin, VP, Strategy and Marketing Solutions, Pace

Martin brings over 15 years of experience creating and optimizing innovative omnichannel content experiences for Fortune 500 brands across multiple industries. A proactive problem-solver, she works in partnership with the entire portfolio at Pace to build the right teams that can maximize online exposure, guarantee campaign success and build long-term equity for brands via data-driven content and digital strategies.

Brian Bowen, VP, Head of Production and Executive Producer, Pace

Bowen’s 20+ year career in film, television and advertising production has taken him back and forth between Los Angeles and New York City. A strategic storyteller and marketer, he builds agile content teams, scales award-winning cross-channel marketing programs and produces emotional brand stories that connect with audiences, create grateful viewers and drive results for Pace clients.

 

12:05–1 P.M. ET / 9:05–10 A.M. PT

KICKOFF KEYNOTE

Building Powerful Story Arcs for Your Brand

An Emmy and Writers Guild award-winning filmmaker and television producer shares how he captures the hearts and minds of any given audience, and how marketers can do so too. This session will arm you with the key components you need to develop strong emotionally compelling stories.

Terence Winter, Television and Film Writer/Producer

Winter is the Creator and Executive Producer of HBO’s Boardwalk Empire as well as Vinyl. Prior to those shows, he was a writer and Executive Producer of The Sopranos, for which he won four Emmy awards as well as three Writers Guild Awards. In 2014, he was nominated for an Academy Award for his screenplay for The Wolf of Wall Street.

 

1–1:30 P.M. ET / 10–10:30 A.M. PT

The New Multicultural Call to Action

An award-winning director and screenwriter who got her start at MTV is joined by an award-winning creative and social media specialist to discuss authentic storytelling that utilizes an always-on multicultural lens. Learn how to execute storytelling that celebrates cultural pluralism and is relatable across audience segments.

Fredgy Noël, Commercial Director, Society, Inc.

Noël got her start writing short-form commercials for networks including MTV, VH1, Nickelodeon and BET. Her stories continue to make it to commercials, in addition to inclusive, female-driven films.

Brittany Johnson, Associate Creative Director, Pace

Johnson brings a wealth of experience in production and studio work to the studio team at Pace. She works with lead photographers for all client-facing and internal operations, producing all aspects of commercial photoshoots and facilitating creative conversations.


TUESDAY, MAY 25

12–12:05 P.M. ET / 9–9:05 A.M. PT

Kickoff Day 2

Your hosts, Nicole Martin and Brian Bowen, kick off Tuesday’s two sessions centered on content and stories that build community and create value. Audiences develop emotional attachments to brands that tell stories that add value to their lives. Learn how any brand can cut through the noise, be seen and move audiences to action.

 

12:05–12:50 P.M. ET / 9:05–9:50 A.M. PT

The Neuroscience Behind Powerful Storytelling

The content strategist who leads storytelling for the Verizon Business communications team shares his firsthand experience in using behavioral science theory to more effectively connect with customers.

Jason Small, Verizon Business

Small is part of the Verizon corporate communications team, which helped rank Verizon’s Corporate News Center within the top 10 of the 2020 Bowen Craggs Index of Online Excellence. Passionate about storytelling through a science-based lens, Small’s background includes corporate, startup and agency roles across marketing, communications and business development.

 

 

12:50–1:30 P.M. ET / 9:50–10:30 A.M. PT

Unseen Content Can’t Be Great: How To Increase Visibility

Why go through the work of creating great content if no one is going to see it? To maximize visibility, it is essential for brands to have a strategic syndication plan that includes organic reach via SEO to find the right audience and build a community around their content.

Sharon Cotliar-Zweifach, Editoral Director, NewYork-Presbyterian

An award-winning journalist, Cotliar-Zweifach has over 25 years of experience in hands-on storytelling. She has written 30+ cover stories for People and 500+ feature articles, including interviews with former U.S. President Bill Clinton, and served as a guest lecturer at New York University, where she taught journalism students about writing and interviewing techniques.

Anna Plesset, Visual Communications, NewYork-Presbyterian

Plesset brings more than 15 years of experience to her role as lead creative behind NewYork-Presbyterian’s Health Matters, a portal featuring the latest news and insights from the hospital system’s world-class medical staff and experts. An interdisciplinary artist in her free time, Plesset’s artwork seeks to reframe familiar historical narratives.

Angie Porow, Associate Director of Strategy, Pace

Experienced in digital, e-commerce and traditional marketing, Porow helps develop and execute holistic marketing strategies that deliver against sales and other KPIs for Pace clients. She is certified in search marketing, content marketing, paid traffic, social media, email marketing, analytics and data, and Google Analytics.

 

1:30–2:15 P.M. ET / 10:30–11:15 A.M. PT

It’s All in the Data: Using Your Insights to Develop Compelling Stories

Utilizing data to inform brand storytelling is an industry standard. But how do you ensure that the stories you are crafting are relevant and connect with your audience? Learn how to maximize the insights from your data, develop compelling stories and move your audience to action from Ipsos’ VP of Content, Matt Carmichael.

Matt Carmichael, VP, Editorial and Content Strategy for North America, Ipsos

Carmichael is an author, speaker, entrepreneurial content marketer and journalist. His prior work at Advertising Age, now Ad Age, led to his first book, Buyographics, which examines key demographic and consumer trends through data, ethnography and reporting. Carmichael’s work has appeared in more than 100 media outlets globally, and he currently edits the monthly “What the Future” for Ipsos.


WEDNESDAY, MAY 26

12–12:05 P.M. ET / 9–9:05 A.M. PT

Kickoff Day 3

Nicole Martin and Brian Bowen, Pace’s event hosts, kick off Wednesday’s discussions around technology and touch. Ever wonder how brands can maximize tech and touch? Tune in to learn firsthand from one of the largest and newest financial services brands born in the last two decades in the U.S. Leaders in the tech space will also address how to leverage new technologies to get content seen by intentionally connecting with audiences on their preferred channels.

 

12:05–12:50 P.M. ET / 9:05–9:50 A.M. PT

Intention to Action: Bringing Brand Purpose to Life

Truist came to market in late 2019 with a bold strategy to build trust among existing and prospective clients. At the core of the two major financial institutions (BB&T and SunTrust) that merged to form Truist is a shared purpose: to inspire and build better lives and communities. Discover how they are bringing their purpose to life and redefining the client experience in the financial services category.

Vinoo Vijay, EVP and CMO, Truist Financial

With 25 years of experience, Vijay’s expertise is in leading marketing organizations to make meaningful, sustained positive impacts. Prior to joining Truist as CMO, he served in executive and C-suite marketing leadership roles at Ally Financial services, H&R Block and TD Bank.

Anne Elwell, Managing Director, Pace

Elwell, a strategist and a champion of ideas, is driven by a passion for the art of storytelling and content that drives emotional engagement. Throughout her more than 20 years in the industry, she’s led a wide range of accounts, including Nestlé, Nabisco, Hilton Hotels & Resorts, Unilever, Ulta Beauty and GlaxoSmithKline, to name a few.

 

12:50–1:30 P.M. ET / 9:50–10:30 A.M. PT

EMERGING TECH PANEL

The Convergence of Media and Storytelling: Engaging Customers Where They Are

Strong stories need activation. When budgets are limited, how do brands outsmart versus outspend when the stakes are so high? Learn how with compelling technology partners who know a thing or two about tried-and-true methods and emerging trends in the digital marketing space, from audience targeting to AI and everything in between.

Dan Garraway, Co-founder, Wirewax

Garraway is the co-founder of WIREWAX, the interactive video technology to the creative industries with a mission to make video as creative, connected and intelligent as the rest of the web. Partners include Google, Shopify, Facebook group products and creative leader brands like Disney, Dyson and Apple.

Ron Sadi, SVP, Data Cloud Division, Zeta Global

Sadi oversees the strategy, implementation and governance of one of the world’s largest proprietary data assets for consumer marketing. Prior to Zeta, Sadi led Data Partnerships at Disqus before being joining Zeta in December of 2017.

George Chung, Co-founder and CEO, Jungo TV

Chung is the Co-founder and CEO of JungoTV LLC, now one of the fastest-growing international streaming media companies in the ad-supported space. Prior to that, he served as Chief Content Officer of Crunchyroll launching Second TV and Kdrama.com, the company’s first international live-action OTT platform.

Lori Beal, Managing Director, Pace

With her deep understanding of the evolving marketing landscape, Beal delivers marketing solutions that have transformed business across an array of industries. She has served a range of clients including PepsiCo, KPMG, Bayer, UnitedHealthcare, Delaware North, BlackRock, Qualcomm, The Home Depot and Comcast.


THURSDAY, MAY 27

12–12:05 P.M. ET / 9–9:05 A.M. PT

Kickoff Day 4

Conference hosts Nicole Martin and Brian Bowen introduce us to two key components of effective storytelling: listening and purpose. Thursday’s sessions explore how all good storytellers must listen and observe to find relevant messaging that provides the context needed to effectively connect with their intended audience.

 

12:05–12:50 P.M. ET / 9:05–9:50 A.M. PT

Are You Really Listening? A Storyteller’s Superpower

There are plenty of good stories out there, but how do you get to the good stories that matter? This interactive session will get into the mind of a filmmaker and documentarian to discover how she mines for beautiful and relevant stories.

Katherine Fairfax Wright, Filmmaker

Fairfax Wright is the director, editor and cinematographer of the feature-length documentaries Behind the Curtain: Todrick Hall and Call Me Kuchu, and the producer behind the Netflix drama Imperial Dreams. She has directed branded work for McDonald’s, Pantone, The Standard Hotel, Perrier-Jouët and the 2020 presidential election, among others.

Christie Hailey, Creative Director, Pace

Hailey brings over 15 years of experience working with some of the world’s most coveted brands including AAA, Walmart, Four Seasons, Verizon and Apple. Her expertise is in leading engaged creatives through the entire process of strategy, brainstorming, design and final execution of an idea.

 

 

12:50–1:30 P.M. ET / 9:50–10:30 A.M. PT

Marketing With Purpose: Success to Significance

Being a marketing leader is not for the faint of heart. Everyone in marketing leads or influences others. As we seek to position brands with purpose, we cannot lose touch with our own purpose. It is time for rediscovery. Get inspired by Eric Motley, Ph.D., renowned author, speaker, and EVP with The Aspen Institute. He will share his stories and talk about moving from success to significance by rediscovering your “why.” Enjoy a thought-provoking talk about the impact you can have, in service to yourself and the brand(s) you serve. We are at a moment in time where we are all asking questions about the future of work, life and what is possible. As we begin to emerge from the pandemic era, this session may have a game-changing effect on how you look forward.

Eric L. Motley, EVP, Institutional Advancement and Corporate Secretary, Aspen Institute

Motley is responsible for institutional advancement and governance at the Aspen Institute, a nonpartisan global nonprofit organization committed to realizing a free, just and equitable society through dialogue, leadership and action. Previously, Motley served in several roles in the U.S. government, including Director of the U.S. Department of State’s Office of International Visitors.


FRIDAY, MAY 28

12–12:05 P.M. ET / 9–9:05 A.M. PT

Kickoff Day 5

Every organization’s most important resource is its people. Employer branding, consumer perception and employee sentiment all support a healthy master brand. Hear from world-class leaders about ways a company of any size can master employee content with passion and purpose.

  

12:05–12:50 P.M. ET / 9:05–9:50 A.M. PT

Strategic Employee Storytelling for Talent Engagement and Brand Building

PepsiCo competes globally for top STEM talent amongst industry leaders within the tech space. This world-class company stands out from its competitors, whose work is perceived as more directly aligned with tech, by harnessing the power of employee storytelling. Learn how the PepsiCo Talent Acquisition team seeks out real and relatable employee stories and uses them in unexpected ways to appeal to an ambitious target audience, while brand building along the way.

Anita Roggendorf, Director of Talent Attraction and Engagement, PepsiCo

Since joining PepsiCo in 2018, Roggendorf has led the brand’s Global Attraction and Engagement, working to elevate PepsiCo’s employer brand through external digital channels and by collaborating with global teams to establish PepsiCo as a top-choice employer using strategic storytelling that builds emotional connections.

Polly Brewster, Creative Director, Pace

Brewster is a seasoned editor and media strategist with over 15 years of experience in the publishing industry and an expertise in custom content. She currently works with brands ranging from PepsiCo to Verizon. Prior to joining Pace, she worked at The Foundry at Meredith, Time Inc. and O, The Oprah Magazine.

 

 

12:50–1:30 P.M. ET / 9:50–10:30 A.M. PT 

CLOSING KEYNOTE PANEL

Brand Purpose in Action

Gordon Locke, President and CMO, Pace, will lead an in-depth interview with a CMO and a CBO on how they are making a difference by creating a purpose-driven culture. We will investigate how several Fortune 500 companies and upstart brands are employing relevant, emotional and purpose-driven storytelling to accelerate meaningful change in their organizations and to inspire customers in a way that creates lasting emotional connections.

Yogini Biswas, CBO, Brighthouse Financial

An award-winning executive with a track record of growing brands and creating high-performance teams, Biswas is a change agent with a contagious passion for the art and science of marketing excellence. Before spearheading the Brighthouse Financial brand launch, Biswas led iconic brands at MetLife and Procter & Gamble.

 

Alicia Tillman, Forbes’ 11th most influential CMO in the world

During Tillman’s tenure at SAP, her team helped the company rank as Brand Z’s 17th most valuable brand. Prior to her role as global CMO at SAP, she was the CMO of SAP Ariba. She also spent 11 years at American Express, serving a variety of marketing and communications roles for the Global Business Travel division.

Gordon Locke, President and CMO, Pace

With 25 years of brand marketing and digital communications leadership, Locke leads world-class creative, strategy and client solutions portfolio teams at Pace. His marketing leadership and agency-client experience includes HP, Dell, Rackspace, Rosenbluth-American Express, Ritz-Carlton Hotels, Teradata, Nestlé Purina, Fossil, NewYork-Presbyterian Healthcare System and Intuit.

 

 

We’d love to have you attend our annual event this year!


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