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CREATIVE SHOWCASE NEWSLETTER February 2018

Pace team,

Happy February! We have heard from many of you that you’d like to see more creative examples across our accounts. I’m excited to introduce the inaugural edition of the Pace Creative Showcase Newsletter.

Each month we will share some of the creative produced for different clients across the company.

Our hope is that it will inspire and inform you of some of the great work we’ve all produced together.

If you’d like more information on any project, please feel free to reach out to the respective team lead noted below.

If there a piece of creative or campaign that you think should be highlighted in a future addition, please let your Creative Director know.

Enjoy!
Cinnamon

Video: What do people really want for the holidays?

Account: RetailMeNot

View Creative

About: Interviewed targeted segments to figure out what people actually want as presents

Creative Team Contributors: Hollie Thomas, Marley Soden, Laura Ayala, John Ruiz, Sarah Stickler

Questions? Liz Olech

View Creative
Argo’s 12 Days of Santa’s Insurance

Account: Argo

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About: A series of 12 multimedia pieces featuring different ways to insure Santa (sleigh, toys, in transit, workshop, etc) with a finale infographic of all days and corresponding social support

Creative Team Contributors: Kate Hunger, Brady Phelps, Mary Oliver, Cat de la Garza, Imelda Robles, Shelby Smith, John Ruiz

Questions? Tracy Clark; Tommy Alderson

Cookie Day social post

Account: Stainmaster

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About: Cookie decorating for Stainmaster social

Creative Team Contributors: Jennifer Swafford, Hollie Thomas, Drew Harkins, Jen Hasty, Zack Trolier

Questions? Neil Marion

View Creative
Outlook 2018: Wells Fargo Investment Institute
Wells Fargo

Account: Wells Fargo

View Creative

About: Wells Fargo Investment Institute got a new, stripped-down visual identity and we were the first agency to apply it to creative in market.

Creative Team Contributors: Keats Pierce, Michael Meder, Brian Fiske

Questions? Britta Melton

View Creative
Rack Connection

Account: Rackspace

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About: Quarterly newsletter with online component via Uberflip, a designed PDF ebook and an email campaign

Creative Team Contributors: Jack Rosenberger, Marian Cowhig Owen, Joey Crosslin, Nefertete King, Jason Dalton, Nate Staton, Tommy Alderson

Questions? Tracy Clark

View Creative
AAA Living July 2017

Account: ACG

About: About 10 of Pace’s designers and creative directors were briefed and asked to submit and present ideas for a cover concept. After viewing the impressive range of mockups, several finalists were selected by Cinnamon and presented to client, who chose this concept by Chris Ferguson. Cover concept and custom CTAs strategically placed throughout book led to record number of monthly app downloads for client.

Creative Team Contributor: Chris Ferguson

Questions? Lucinda Hahn

Instagram posts: All the Holiday Feelings
Retail Me Not

Account: RetailMeNot

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About: Used stock images to create social memes that play on a specific holiday emotion (stress, joy, desperation, etc)

Creative Team Contributor: Marley Soden

Questions? Liz Olech

View Creative
AAA Living content hub

Account: ACG

View Creative: Go to https://www.aaa.com/stop and enter 48001 as the ZIP code, then go to the content hub at https://aaaliving.acg.aaa.com/

About: Took three existing sites and converted them into one hub. Site content changes based on your membership profile, so AAA Members who are young parents would see different content featured than retiree.

Creative Team Contributors: Entire AAA team

Questions? Michael Grossman

View Creative
Advisor News

Account: Wells Fargo

About: Wells Fargo Advisors came back to Pace to revive an employee communication that had been dormant since 2013. We had the chance to start fresh with a new design interpretation of their brand.

Creative Team Contributors: Keats Pierce, Mark Caskie, Marley Soden

Questions? Britta Melton

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