Like most people watching the Big Game, I had a viewing party with good friends. Because of the diversity of my Super Bowl watching group (who ranged in age from teens to retirees), I was interested to see both how the commercials resonated with different demographics and what content marketers can learn from them.
With this in mind, I give you a list of car commercials that hit or missed during this year’s Super Bowl:
Hit: Lexus – Let’s Play
Keeping in line with the luxury car’s branding, this is a highly polished, soundly edited spot. It features impressive drifting stunts that show off the precision of the Lexus RC, in much the same way as Volvo Trucks’ viral ad starring Jean Claude-Van Damme.
The reveal at the end is a nice touch, but what really works well here is how the commercial embodies the fun, playful spirit of its brand messaging without a single spoken word.