The pace of change is happening faster than ever before. Relatively speaking, this moment right now is the slowest pace of change that we will ever experience again.
As a whole, we as people tend to overestimate change in the short term and underestimate it in the long term. Oftentimes we even think the change is irrelevant to us—for instance, “I’m not a financial institution, so I don’t need to care about Blockchain.” That common assumption is wrong. The reasons that spurred the change in the first place will affect everyone and every brand.
In the case of Blockchain, the change is about how people now want to buy, the demand for complete transparency, a distrust of institutionalized brands and an inclusive space everyone can become a part of.
The customer of the future is vastly different from that of today. Within 10 years, the way people consume and expect brands to meet their expectations will be based on a new, fluid, instantaneous and “about me” lifestyle that is rapidly being incubated.
There are six trends that will define customers in 2030*:
- A life in flow
- On-demand everything
- Exponential intelligence
- Transparent existence
- The omnipotent individual
- Synthetic reality