Content marketing naturally emphasizes high-quality creative content and all that goes into producing it. But the work of providing consumers with a great content experience extends far beyond the content launch. Content is a business asset that requires maintenance, revision, and optimization during its life cycle to maximize its return on investment (ROI).
The path to content optimization—the process of improving content for users, search engine placement and business results—is often difficult to navigate. But, if you are not sharply focused on your optimization strategy, your content performance will suffer. That’s a fact.
So, what does a good content optimization strategy look like, and how do you go about implementing it?
Here’s a quick look at how it’s done. For a deeper dive on each step, check out our white paper.