No matter where you look, there’s a marketer talking about transformation, disruption, innovation or experiences. These subjects are typically talked about as if, alone, they are the only parts in the digital puzzle. However, organizations need to combine pieces of each in order to truly grow their business, driving scalable customer engagement and loyalty.
When it comes to experience, it’s no secret that industry competition is more fierce and widespread than ever before — Adobe Summit 2017 put a hard focus on, “Making experience your business.” With countless origins of digital threats, many companies don’t know how to respond, and the panic is noticeable.
The core focus of any digital transformation is to put your customer at the center of your business. This requires organizations to create an agile customer experience that can adapt to the needs, wants and preferences of their audience. Data is fast becoming the most valuable asset a company has, and can unlock the secrets to the type of experience your customers want to engage with.
Companies today are challenged with the ability to integrate technology, content and data to their audience’s preferences, to help drive a more engaging experience that boosts sales and returning customers.