“It’s not that we use technology, we live technology.” – Godfrey Reggio
Marketing is transforming as technology evolves for a new generation. In only a few years, we’ve witnessed digital and social strategies shift from mystery to must-have for brands of all sizes. Now, more than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years.
As our culture, preferences and habits fuse with this new digital lifestyle, we’ve received teasers of what’s to come—from biometric garments and jewelry that measures body vitals, to a digital assistant that offers you a hyper-individualized experience, letting you “know [you] want something even before [you] want it.”
So, what’s next in marketing? What do we expect to see with a new era of tech gurus and digital natives? How will this new generation experience and consume content?
In the latest release of Content+, Pace shines a light on emerging technology that marketers should already be investigating. These include…
By Adam Kleiner
While some consumers are unsettled by the idea of beacons tracking their in-store shopping path and preferences, retail use of this technology is expected to increase from 6% to 43% within the next five years. So, how can brands gain both shopper buy-in (and opt-in) as well as these incredibly valuable insights? Find the answer to this and more questions about beacon technology in this post on Content+.
By Michael Meder
Virtual Reality (VR) is poised to revolutionize the experience industry, and may soon become the inexpensive alternative to many experiences and events once thought of as out of reach. In this article on Content+, Meder compares three well-known VR experiences from Tommy Hilfiger Fashion Week, NBA Games and the Apple U2 music video to show if and how brands should be investing in and using VR in their marketing strategy.
By Brooke Wagner
Without question, programmatic ad buying is on the rise and shows no signs of slowing. Programmatic has shed new light on the digital landscape, allowing agencies and brands to maximize dollars while realizing a positive impact on the bottom line. In this article, Wagner discusses how marketers can use programmatic buying to their advantage and shares her predictions for what the future holds for this new method of media purchasing.
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Some of these emerging technologies are still in the experimentation stage; others have already arrived at our collective doorstep. Are you aware of what’s to come? Have you taken the time to explore these ideas? As many futurists claim, technological change is increasing at an exponential rate. In order to set your brand up for success, it means thinking even further ahead. So, what are you waiting for?
Visit Content+ for more articles on emerging technology and its influence on marketing in the next five to 10 years. We hope you become inspired to seek out more technology trends, and we welcome your feedback. Like what you see? Subscribe to the Content+ e-newsletter to be the first to know about new articles and fresh perspectives published on our site.