One of the biggest struggles brands have when it comes to Instagram is establishing a consistent visual identity. You can tell when a brand is still figuring this out because they turn their Instagram account into a testing ground. Sometimes it can work out well, and sometimes it looks like The Island of Doctor Moreau. Also, sometimes you get it right away and you never look back. For girleatworld, a simple idea has turned into almost 100K followers nine months later. And she’s an incredible example of visual storytelling that all brands should pay attention to.
Girl Eats World
No, I’m not talking about a potential spinoff of the classic 90s show from TGIF.
The picture started it all. A simple photo of an ice cream cone in the town of Rothenburg ob der Tauber in Germany proved to be a template for an incredibly successful series. girleatworld’s style of having local cuisine pictured in the foreground of an iconic location has resonated with the Instagram community, garnering tens of thousands of fans and creating her own brand.