Four Handy WordPress Plugins to Improve Your Content Marketing

WordPress plugins are a bit like fashion accessories: Having too many will clutter up your look. The right ones, however, will pull the whole thing together and make it more appealing. In terms of WordPress, plugins can be a great way to streamline your digital operations and improve branding opportunities with consumers. Too many of them, however, can bog down your site’s loading time and make viewers more likely to bounce.

Currently, WordPress offers close to 50,000 plugins. That’s way more than you’ll ever need for one site, so if you want to know a few of the surefire bets that will improve your site, consider adding one or more of these:

  1. 1. Yoast SEO


    Writing strong metadata copy is crucial to improving search engine rankings. Enter the Yoast SEO plugin. When you add focus keywords into the plugin, Yoast will show you a preview of how the page will appear in Google. Yoast also provides a bulleted, analyzed list of the efficacy of your copy, breaking down specific reasons why your keyword is strong (or too weak).

    One recommended use of the plugin is to test multiple keyword options. Once you find the strongest word, plug it into your specific page URL to bolster organic traffic.

    We use the Yoast plugin as part of our WordPress CMS here at Pace, and as our Associate Creative Director Matt Harrington can tell you, “It’s a nice tool to have to check how your content is doing against what your keyword is.”

  2. 2. Pretty Link Lite

    This top-rated plugin packs a punch. To start, if you need to shorten a link for sharing on social media, Pretty Link Lite — unlike other URL shorteners such as bitly or TinyURL — will keep your own domain name in the shortened link.

    You can also use the plugin to track the number of clicks per link and see reports on the browser, OS and host used to view that link.

    Tracking clicks is a great way to better inform the decisions around your content, and thus improve SEO. As fellow Pacer Nicole Martin explains in her blog post about tracking codes: “If you add tracking codes to the links served on social media, you can begin to tell what’s working and what isn’t because you can easily identify which sources and campaigns are driving the most qualified leads to your site.”

  3. 3. Editorial Calendar


    Publishing content consistently can help improve your site traffic because viewers get to know when to expect fresh new content. It can also help build trust with followers.

    A plugin like Editorial Calendar lets you plan your content weeks or months in advance so you’ll have less to do later. The calendar is highly customizable, too, so you can color-code content by category, see when each post is scheduled to publish, or switch publish dates around if needed. Never forget to post that timely piece of seasonal content again!

  4. 4. Advanced Custom Fields


    This plugin comes with a personal recommendation from our Lead Interactive Designer Kari Fellers, as it gives your WordPress site a lot of breadth and depth. Advanced Custom Fields allows you to add field types from basic text areas to checkboxes, drop-down lists, and file uploads. You can even use it to create your own custom field type!

    This plugin is especially handy if your WordPress theme is minimal, without a lot of bells and whistles or points of interaction between your brand and consumers.


Adding plugins to your WordPress site can offer several well-rounded features and powerful benefits that you may not otherwise be able to access easily. Find out which features your WordPress site is missing, then you can decide which plugins best fit your needs.

Written by Alex Herring

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