We writers can be protective of our craft. Our words are precious to us; they’re how we convey our experiences. Languages like HTML and Java give another type of power to language; each symbol of code influences the user experience.
As copy lessens while code lengthens in new media, it’s essential that wordsmiths understand how our words fit into these art and design-heavy brand experiences. The design-driven Awwwards Conference in Los Angeles taught me how creative technology crossovers can benefit brands.
The marriage of language and code and their effect on work efficiency and quality is such a new topic that it’s hardly been discussed. But education and collaboration are proven to improve productivity and the quality of work produced—which is precisely why creatives need to be having these conversations.
Here are five takeaways this writer learned from web designers and developers about creating a harmonious brand experience, supported by brand examples that embody ideal cross-disciplinary collaborations.