At a recent conference with 100-plus marketing procurement and agency management professionals, trust and transparency were the big buzzwords. It’s no surprise, as they show up daily in industry news headlines, Google produces 237 million–plus search results for those two keywords, and quite frankly they are a big deal. But how do you deliver on and measure against the intangible value of trust?
Without getting too personal in a company blog post…I lost my dad a few years back, and over time it’s the small, inconsequential moments we had together that I remember most. It’s why I keep a magnet on my fridge with this quote: “Enjoy the little things in life, for one day you may look back and realize they were the big things.” – Robert Brault