The journey to December brings a sense of excitement for the red and green. Christmas trees and string lights begin to pop up, and it’s time to break out the holiday silver and gold. Stores begin to decorate their windows with fake snow, and media networks typically add a jingle and snowfall to their promos.
Family and friends get together to take holiday pictures for greeting cards that they send to loved ones all over the world. Coca-Cola replicated this by creating a holiday spin on the Share-a-Coke campaign, which invites users to send loved ones a personalized greeting card on a Coke bottle.
Starbucks hosts the famous #RedCupContest each year, inviting users to design and color their own red cups and then post them on social media. Hershey’s is also known for getting into the Christmas spirit with a popular ad that displays an arrangement of holiday-colored Hershey’s Kisses bouncing to the tune of “Jingle Bells.”