After attending more conferences than I could count at this point in my career, I am thrilled to share that Content+, a full-day session put on by my new company Pace, was out of this world. It was attended by senior clients, prospects and senior members of the Pace team, and I can say without question that everyone left with exceptionally valuable insights and ideas that can be applied both personally and professionally.
I had the opportunity to spend quality time with client, Zachary “Zack” Lones, the director of Localized Social Media and Walmart World Magazine. His career at Walmart has taken him from the front end as a cashier to a store manager who turned around several stores to an impact player on the marketing team at the home office in Bentonville, Arkansas. He’s passionate about what he does, and you could see that passion come to life as he shared his thoughts on how to tap into the power of your best social asset: your company employees.
In his presentation, Zack told the story of how we came to understand the role content plays in making every employee a brand ambassador. It not only empowers them to feel more connected to the company and their success, but it leads to more “real” social stories that resonate strongly across the organization. Here are three of the key takeaways from what he shared: