Molly: I can’t bust a move until I’ve researched the begeezus out of something. I need to read everything, search all the social hashtags, and then talk to every person with authority on the subject who I can reach. Somewhere in that process, I’ll start seeing patterns—where people start saying some of the same things I’ve been reading in articles—and then I know I’ve got something that makes sense. Things just come together pretty well after that.
Karen: When I’m doing my research online I’ll often find just one answer and what you’ll realize is that those are all verbatim answers, people are just copy and pasting the same thing over and over again. I try to weed through all of that repetitive research to try to find a new answer or angle. Then I go to my hiding place here at work (no, I WON’T tell you where it is), and I write, write, write until I’m exhausted. I get all my thoughts out first, and then I edit what I wrote to fit our keywords and our audience.