Gordon Locke, executive vice president, Client Solutions Group, and I led a session on brand attachment. The main takeaways from our session were:
- Emotions are a critical way to attach audiences to your brand because consumers feel first and think second.
- Be part of your customers’ world. Find out what their passions, connections and affections are and build your brand around them to create lasting bonds.
For more information on the topic of brand attachment, check out our white paper: https://www.paceco.com/whitepapers/brand-attachment/.
The conference ended with a very special keynote speaker: the one and only Tina Fey. Tina discussed everything from content creation and her experience in comedy to corporate social responsibility.
For more information on Content Marketing World, check out: https://www.contentmarketingworld.com.