Content+ 2015 Conference Recap

Earlier this week, Pace hosted our third annual 2015 Content+ conference, an exclusive event for Pace clients and special guests. Take a look at some of our favorite moments of the event and read up on some of the featured speakers’ presentations below:

Pace kicked off the 2015 Content+ conference with a cocktail dinner reception at the Gallery at Greenhill on Wednesday night. Pace clients mingled with employees, and everyone enjoyed getting to know each other before the speaker sessions the following day.

For all the behind-the-scenes photos taken at the event, check out Pace’s Content+ album on our Facebook page




Early Thursday, Pace President Craig Waller kicked off the conference (after we all had a chance to fuel up with a delicious buffet breakfast, of course).

We made some big changes this year, which included moving the conference to a new venue in downtown Greensboro to accommodate our ever-expanding list of guests. pace-5790

Anne Murray, the senior director of marketing and communications at Southwest Airlines, was our first speaker to take the stage.  

“The thing I love most about social media is that it’s unpredictably fantastic! It’s where it all comes together. That’s the story that the brand gets to tell every day.” – Anne Murray

Check out our takeaways from Anne’s presentation: “From the Heart: Southwest Airlines’ Bold New Look.”

Later that morning, Jay Moye, editor in chief of Coca-Cola Journey, took front and center to deliver a presentation about Coca-Cola Journey’s secret storytelling formula.



Check out our takeaways from Jay’s presentation: A Brand Journalism Journey: Inside Coke’s Secret Formula for Storytelling”

Before breaking for lunch, from UNC-Chapel Hill School of Media and Journalism, Joann Sciarrino, Knight Chair in Digital Advertising and Marketing and Lisa Villamil, Assistant Professor Visual Communications shared their insights on how brands tell their story effectively with data-driven content.


Check out our takeaways from JoAnn and Lisa’s presentation: Storytelling with Data-Driven Content”

After a jam-packed morning, we headed to Crafted in downtown Greensboro to fuel up on some delicious Greensboro eats.

After lunch, the first speaker of the afternoon needed to have some serious energy if he was going to wake us up from a Crafted-induced food coma. Luckily, that wasn’t a problem for Joseph Chen, executive producer at VRSE, who got the crowd going with his discussion about virtual reality and immersive brand storytelling. pace-6293

Following Joseph Chen, Founder and CEO of the CMO Club Pete Krainik joined us via Skype to deliver his presentation titled, “The CMO of the Future.” Even though Pete couldn’t be with us in person due to a bad back, that didn’t make his presentation any less powerful (thanks, technology!). pace-6374

Following Pete, we hosted a CMO panel that ignited some great discussion:  

And finally, we rounded out the day’s events with a panel discussion featuring Elon University students. They’re part of Project Echo, a partnership between Pace and Elon University’s Live Oak Communications.



Check out our takeaways from the Content+ millennial panel discussion on our blog.

That evening, Pace founder and CEO Bonnie McElveen-Hunter hosted a cocktail dinner at her home for all Content+ guests. What a fun way to cap off a full day’s worth of events!

Thank you to all who attended Pace’s 2015 Content+ conference. We hope you found it as insightful as we did!

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