Content+ | The New Digital Content Hub from Pace
We are pleased to announce Content+, a digital content hub developed by Pace to push boundaries and provide inspiration for marketing professionals. This immersive and interactive platform provides fresh perspectives on emerging marketing trends. Content+ will spotlight content that reaches beyond the pragmatics of content marketing and into related genres of marketing, interviews and features on marketing leadership, and how content pays a role across the marketing ecosystem. The first content push focuses on a topic that is on nearly every marketer’s mind—how to develop messages that resonate with millennial audiences. Users will find engaging and timely material such as an interview with Scott Carrington, head of digital and social media for Patagonia, on how the company has been able to deliver messaging in its authentic brand voice since it was founded in the 1970s. You’ll get a look at millennial car shoppers and how they use content marketing to drive shopping decisions. And you can also read the story of an international artist, Ketna Patel, on how she marries pop culture with creativity and her artistic vision. We hope that you enjoy and are inspired by the offering! We welcome feedback. Continue to look for more content from us in the coming months.