Pace Vice President of Production Brian Bowen gives lighting all the credit for a good video. “When you have good lighting, you can make anything look good,” he says. “Shoot your video during the day if possible, as natural light is the best.”
If you can’t record during the day, you can replicate our studio lighting approach by placing a lamp behind your device, pointed at your face. However, you want to be careful that your light is not too bright or too harsh, as it will wash out your face.
Another lighting tip for video: Avoid being backlit. A light behind you will darken your face so it’s hard for viewers to see your features.