The world of social media marketing is a complex, dynamic and exciting place to be. To ensure you are successfully utilizing social media to help meet your marketing goals, it’s critical to explore new strategies and stay up-to-date with the latest news and trends. Here are ten essential social media blogs to help you do just that:
Amy Porterfield got her start in social media working as Director of Content Development for Tony Robbins—American life coach, self-help author and motivational speaker. After traveling the world with Tony and learning a tremendous amount about the industry, Amy took a leap and opened the doors to her own business. Amy’s specialty is Facebook, but she also offers a variety of information about all social media platforms and general online marketing. What’s so special about her blog? Amy’s willingness to strip down and expose the inner workings of her own company to assist her readers in enhancing their own brand. Amy also hosts a podcast, broadcasts free webinars and has several training courses.
Founded by Michael Stelzner, Social Media Examiner helps readers “navigate the constantly changing social media jungle.” And yes, social media is often just that—a jungle. With new platforms popping up almost daily, Social Media Examiner weeds through the junk and delivers the most relevant and valuable information. They also have a fabulous email newsletter and the Social Media Marketing podcast.
Social Media Today offers an immense amount of content (including free webinars) on all things social media. Members contribute content, which is curated by an editorial staff. Blog posts, infographics, reports, webinars and other types of digital content are published daily. Social Media Today keeps their content fresh and timely—giving their readers a myriad of topics to choose from while keeping them in the know.
This marketing software company does more than deliver services for its clients. In fact, their software successfully assists more than 10,000 companies in 56 countries attract leads and new clientele. HubSpot’s noteworthy blog, Inbound Hub, offers pertinent posts about inbound and social media marketing. Topics include everything from Twitter and Facebook to SEO and analytics. Inbound Hub is an outstanding resource simply because they are industry leaders, offering a seemingly endless amount of useful information. (Bonus—they offer freebies if you subscribe to the blog via email)
Jeff Bullas is a blogger, author, strategist and speaker who started his blog back in 2009 to help companies optimize their online presence. Since then he has been published in the New York Times, gained over 189,000 Twitter followers and snatched the 11th spot on Forbes.com “Top 50 Social Media Power Influencers” in 2013. On his blog you’ll find infographics sprinkled amongst blog posts about social media and blogging for both big brands and small businesses. Jeff ranks among the best because he addresses specific industry examples, numbers and statistics from which you can gain insight to boost your own strategy (Hint: sign up for his email newsletter and you’ll receive a copy of his e-book, 8 Key Steps to Blogging Mastery.)
Looking to master the art of Facebook marketing? Look no further—Jon Loomer’s blog will teach you everything you need to know about Facebook and how to use it to profitably market your business. His blog posts feature step-by-step tutorials (complete with comprehensive visuals and screen shots) to make the world of Facebook marketing less daunting. He also hosts weekly webinars, podcasts and training courses.
Social insights are Danny Brown’s specialty. Always a step ahead, his posts primarily identify trends, analyze insights and comment on future technologies. In the dynamic world of social media marketing, Danny practices forward thinking and focuses on what will work best for tomorrow, encouraging his readers to think ahead. While you’re checking out the site, grab a copy of his free e-book, Why Simple Works.
Heidi Cohen, the self proclaimed “actionable marketing expert”, offers valuable tips and strategies for the world of digital marketing. Heidi’s edge—she simplifies today’s marketing jargon and offers practical insight from her own experiences. This leaves her audience with an employable lesson, one that can theoretically be put into practice immediately after digestion. Topics range from how to maximize social media engagement with a photograph to insights on how to help develop your marketing budget.
Social Fresh is a social media education company dedicated “to inspir[ing] people to create better businesses through social media.” They’ve also got the upper hand when it comes to social media training, building advanced resources for social marketers and hosting some of the top social media conferences in the country. The Social Fresh blog focuses primarily on providing updates about the latest social media happenings, such as Instagram introducing sponsored photos and videos and Google adding hashtags to search results, and also offers tips and advice for social media strategy and insights. If you’re searching for the latest trends across all social media channels, this is the place to be.
Kim Garst is a social media expert who offers training, news and services. Along with her company’s services, Boom! Social provides free information about how to leverage social media. Blog posts are mostly tips and how-tos along with more newsy posts about trending social media updates. The reason this blog is great is because it provides easily digestible snippets of information for all social media platforms. Got a question for Kim? Visit her contact page and she will get back to you either the same day or the next. Now that is some dedicated service in an industry that’s constantly changing!
Add these blogs to your Feedly or RSS reader of choice to stay in tune with the latest and greatest social industry news. What do you think of this list? Which social media blogs would you add? Leave a comment or send us a tweet!