Did you know that there are over 200 billion tweets every year? If you’re like me, finding a way to sift through that gargantuan mountain of @s and #s can be daunting. It’s helpful to find a select group of experts who know what they’re talking about and follow them instead of wading through a daily tweet tsunami. So, here are five accounts that all self-respecting content marketers should know about:
Joe Pulizzi (@JoePulizzi)
Founder of the Content Marketing Institute and self-described content marketing “evangelist,” Joe Pulizzi, who was awarded the 2014 John Caldwell Lifetime Achievement Award by The Content Council, is a true champion of the industry. Under Pulizzi’s leadership, CMI launched the increasingly popular Content Marketing World conference, which draws more than 2,600 attendees annually from around the world, as well as Chief Content Officer magazine. Follow him for industry news and thoughtful insights.
Ann Handley (@annhandley)
In addition to having “Chief Content Officer” as her actual title, MarketingProfs’ Ann Handley quite literally wrote (well, co-authored) the book on content marketing: the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. And that’s just the start of a laundry list of accolades. Her most recent book, Everybody Writes, is a Wall Street Journal best seller. Whether you follow her @annhandley or @marketingprofs, expect a mash-up of no-nonsense opinions and useful tips.
Jay Baer (@jaybaer)
New York Times best-selling author, venture capitalist, 20-year digital marketing veteran, keynote speaker, tequila collector, Fortune 500 advisor, Convince & Convert founder—they all describe Jay Baer. Luckily, you don’t have to book him for a speaking appearance to mine his thoughts on all things marketing, social media and content. Just check out his Twitter feed, a veritable trove of industry news and resources. A highlight: Baer’s #JayToday videos, three-minute clips during which he makes an argument or offers an opinion on a salient subject.
Karen McGrane (@karenmcgrane)
For a fresh perspective on both user experience design and content strategy, look no further than Karen McGrane’s Twitter account. The founder and managing partner of UX consultancy Bond Art + Science, and a former VP at Razorfish, she is known for her work with such clients as The Atlantic, Fast Company, Marriott and The New York Times, among others.
Michael Brenner (@BrennerMichael)
NewsCred head of strategy and B2B darling Michael Brenner’s feed reads like a content marketing how-to manual. Many of the posts, which range in subject matter from personal branding to social media engagement and everything in between, link back to his blog, B2B Marketing Insider.