Influencers are quickly becoming a constant in the content marketing industry. I follow content marketing industry influencers daily, and decided I would determine who the top were, based on a very scientific approach.
My process was simple: tons of websites publish lists of content marketing influencers, so I created an Excel spreadsheet and listed the influencers a few of the websites mentioned. Any influencer who was listed two or more times was moved to the top of the Excel spreadsheet. Then I factored in Klout scores to narrow down the list, and then number of followers on Twitter to finalize the following list of 25 content marketing industry influencers.
Ultimately, this list is comprised of SEO wizards, content creators, marketing strategists, brand managers, website ninjas, college professors, social media gurus, published authors, editor-in-chiefs and more. If you’re a content marketing professional who wants to stay on top of industry updates, get daily tips for increasing brand awareness, learn some new B2B marketing tactics, as well as helpful advice on SEO and social media, check out this curated list of 25 influential industry experts and where you can find them on Twitter (listed in alphabetical order by first name):
Ann Handley
Chief Content Officer, MarketingProfs
Twitter: @MarketingProfs
Klout score: 73
Ann Smarty
Founder, MyBlogU; Co-Founder Viral Content Buzz
Twitter: @seosmarty
Klout score: 78
Brett Relander
Founder & Chief Strategy Officer, Launch & Hustle
Twitter: @BrettRelander
Klout score: 73
Chad Pollitt
Internet Marketing Adjunct Professor, Kelley School of Business
Twitter: @ChadPollitt
Klout score: 72
Gerry Moran
Global Head of Social Media & Content Marketing, Cognizant
Twitter: @GerryMoran
Klout score: 71
Heidi Cohen
Chief Content Officer, Actionable Marketing Guide
Twitter: @heidicohen
Klout score: 63
Jason Miller
Senior Manager Content & Social, LinkedIn Marketing Solutions
Twitter: @JasonMillerCA
Klout score: 77
Jay Baer
Founder & President, Convince & Convert; New York Times bestselling author
Twitter: @jaybaer
Klout score: 81
Jeff Bullas
CEO, JeffBullas.com; Content Marketing Influencer; Social Media Marketing Strategist
Twitter: @jeffbullas
Klout score: 68
Joe Pulizzi
Founder, Content Marketing Institute & Content Marketing World
Twitter: @JoePulizzi
Klout score: 80
John Jantsch
Founder, Duct Tape Marketing
Twitter: @ducttape
Klout score: 82
Juntae DeLane
Digital Brand Manager, University of Southern California
Twitter: @JuntaeDeLane
Klout score: 72
Kim Garst
Founder & CEO, Boom Social
Twitter: @kimgarst
Klout score: 88
Lee Odden
Founder & CEO, TopRank Online Marketing
Twitter: @leeodden
Klout score: 79
Martin Jones
Senior Social Media & Content Marketing Manager, Cox Communications
Twitter: @martinjonesaz
Klout score: 79
Michael Brenner
Head of Strategy, NewsCred; Author, B2B Marketing Insider
Twitter: @BrennerMichael
Klout score: 71
Neal Schaffer
Founder & Editor-in-Chief, Maximize Social Business; Co-Founder, Social Tools Summit
Twitter: @NealSchaffer
Klout score: 73
Neil Patel
Co-Founder, Crazy Egg & KISSmetrics
Twitter: @neilpatel
Klout score: 73
Rand Fishkin
Founder, Moz
Twitter: @randfish
Klout score: 75
Rebecca Lieb
Principal, Conglomotron LLC
Twitter: @lieblink
Klout score: 69
Rebekah Radice
Chief Marketing Officer, Post Planner
Twitter: @RebekahRadice
Klout score: 81
Robert Rose
Chief Strategy Officer, Content Marketing Institute; Senior Contributing Consultant, Digital Clarity Group
Twitter: @Robert_Rose
Klout score: 74
Ryan Hanley
Vice President of Marketing, TrustedChoice
Twitter: @RyanHanley_Com
Klout score: 77
Shelly Kramer
Founder & CEO, V3 Integrated Marketing
Twitter: @ShellyKramer
Klout score: 74
Steve Cartwright
Twitter: @FX_Digital
Klout score: 72
Did your favorite content marketing influencer make the list? If not, let us know who you would add and why in the comments below!
