It’s been only a few months since Facebook Live rolled out to the general public, and it’s already seen great success as a live-streaming platform. A staggering 100 million hours of Facebook video are watched every day, and Live videos are being viewed three times longer than regular Facebook videos.
For many brands, Facebook Live offers better opportunities than competitors like Periscope for two main reasons: first, Facebook has been around longer and is more widely used with consumers, so brands can reach larger target audiences. Second, unlike Periscope broadcasts that disappear after 24 hours, Facebook Live content publishes to the poster’s profile as recorded video content after the live streaming ends, resulting in opportunity for further engagement.
To illustrate, here are some of the cool ways brands are using Facebook Live to stream content that promotes brand awareness and engages audiences.