We all know that social media is an ever-evolving space. Even as this blog post is being written, changes are being made to enhance consumer experience across social media. It’s a more intriguing time than ever before, especially for Facebook. We’ve seen Facebook experiment with ways to better the news feed, both with algorithm updates and a failed test of the Explorer Feed, a separate, dedicated feed specifically for brands.
At the start of 2018, Facebook announced its quest to bring people on the platform closer together. So what’s the catch? Well, according to Mark Zuckerberg, “You’ll see less public content like posts from businesses, brands and media.” Now you’re probably thinking, “So, what does this mean for our brand?” “Facebook is one of the strongest advertising platforms we have; how will we live with this change?” In this blog post, we’ll take a look at exactly what these changes are, how they’ll affect brands and how you can leverage this to meet your 2018 marketing goals.