It could be easy for General Electric, a 123-year-old company, to lose itself in its own grandeur. But GE tries to keep everything simple. The brand is not only an innovator in science, but also in social media. With each post, pin or tweet, GE helps explain what it does and why it matters to you.
As you consider your company’s social media strategy, take a cue from GE with these tips.
Show You’re Human
GE’s social media award-winning feats on Twitter, Instagram, Vine and Tumblr humanize the brand and aim to change public perception from the company that makes appliances to thought leaders in the technology industry.
GE spotlighted the people behind some of its technology innovations with the hashtag #ILookLikeAnEngineer. It not only celebrated women who work in the male-dominated field, but also inspired young girls to get interested in science, technology, engineering and math, and maybe even working for GE.