One Instagram Trick You Probably Didn't Know About
Tapping on “bonobos” takes you to the brand’s Instagram profile and also (you guessed it) a link to the homepage! (which is mobile-friendly, by the way)
So, How Do You Do This?
Well, after you’ve selected the photo that you want to share and make any necessary edits #nofilter, tap on “Name This Location.”
Instagram intended this space to be a place to mark the location where you took the photo, however, Instagram also allows you to create a custom location. This is where you can get creative because you can write whatever you want up to 30-35 characters. I can’t give you an exact number because the cut-off isn’t determined by character number, it’s determined by character width (e.g, the letter “m” is wider than the letter “i” so it would take up more space).
In the aforementioned Bonobos example, the brand chose to write “Link in profile” to send followers to the profile page. Easy enough, right? You can get even more creative.
Recently, Bonobos used its Instagram community to help vote on the cover for its November catalog. As you can see the location has been transformed into a call to action and piece of information. Letting the followers know that this is just one option to spark interest and encourage followers to investigate further.
And if they did so, they would find the other option with the same call to action. Based on the likes per Instagram post for the catalog covers, Bonobos would choose the winner.
What I love the most about this Instagram trick is that much like the network itself, it’s simple. It doesn’t require photography or Photoshop skills, just creativity and concision.
Have any other Instagram tips or tricks? Share them in the comments.