Mid Year Check-In: Social Media Marketing Tips for 2013 (So Far)

Remember the days when social media sites started out as personal sites to share life events with friends and simply stay in touch? Well, social media marketing has blossomed into a discipline and has become one of the most powerful online strategies for businesses, both online and offline.

And there’s no stopping the social expansion! 850 million monthly Facebook users and 500 million registered Google+ users is just the start. We’re halfway through 2013 and have already seen some significant changes (which are always difficult to keep up with). Here are the top 5 tips the social media marketing industry has learned so far this year:

1. Visual Marketing

Marketing overall is becoming increasingly visual and you need to do the same. When posting relevant graphics, be sure to embed text and your business info as well. Pictures are the mostly widely used and shared method of posting on Facebook at with an average 350 million uploads per day. And Pinterest has broken records with its growth by hitting 10 million U.S. monthly users faster than any independent site in history. When people share your images you want them to see your website link or other relevant info.

2. Make Use of Your Analytics

It’s important to review your analytics regularly to see what is working and what isn’t. You can learn if followers are visiting one social site more than others. Discover when people are visiting your pages so you can plan an optimized schedule. Find out everything you can from your results and utilize what you uncover to reap the benefits.

3. Welcome to Slideshare

Slideshare is predicted to be the fastest growing social site in 2013. Slideshare allows you to share your professional (or maybe even goofy) presentations with millions no matter their location or industry. You can also share documents, PDFs and videos. If you’re hungry for knowledge, gain insight and be inspired from what others have put together. It’s Powerpoint to the max!

4. Getting to Know Google is a Plus

If there’s one place businesses should be this year, it’s Google+. Just this year, Google+ passed Twitter to become the second biggest social network with 343 million active users. By having a presence on this social platform you will be able to take full advantage of Google’s many combined services and tools. While it still lacks the social power of some of the other sites, it is a central part of Google and you should be a part of it for SEO reasons alone. Check out our blog post about building your website with social media and learn what Google can do for you.

5. Use Fewer Social Sites

More is not always better in the case with social. Deciding what social platforms are right for your business or brand takes some time and research. But concentrate your marketing efforts to a few of the better producing sites and you will discover your message is more effective than spreading yourself too thin over many social sites. Be prepared because the time it takes to successfully participate in social media is substantial. You must build a strong presence on the sites that deliver rather than trying to dominate them all.

Each year we see the growth of social media marketing. It’s important that you don’t let your business be left behind. What trends have you seen take hold in 2013 so far for social media marketing?

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